Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector
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| Format: | Artículo científico |
| Language: | en |
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Universidade de Santiago de Compostela
2024
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| author | Campo Elías López-Rodríguez |
| author_facet | Campo Elías López-Rodríguez |
| contents | Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector Campo Elías López-Rodríguez Luisa Fernanda Rodríguez-Calderón Economía y Finanzas Banking sector Consumer behavior Financial consumer Technology acceptance This body of research aims to identify the relationship between elements of the Unified Theory of Acceptance and Use of Technology (UTAUT), the behavioral intention to use technology and the actual consumption of it among users in the Colombian banking sector. A factorial analysis and a structural equation model were used to analyze the impact of performance expectancy, effort expectancy, social influence and facilitating conditions on behavioral intention and the actual consumption of technology in a sample of 556 consumers from the Colombian banking sector. The results suggest that effort expectancy and facilitating conditions predict behavioral intention and actual use of technology in the studied population, whereas social influence and performance expectancy do not. In conclusion, financial entities are advised to understand consumer behavior to maintain relevant, competitive, and profitable relationships with their clients in a dynamic financial environment. 2024 artículo científico 1132-2799 https://www.redalyc.org/articulo.oa?id=39180902005 https://www.redalyc.org/journal/391/39180902005/ https://www.redalyc.org/journal/391/39180902005/html/ https://www.redalyc.org/journal/391/39180902005/39180902005.epub https://www.redalyc.org/journal/391/39180902005/movil 10.15304/rge.33.3.9714 en http://www.redalyc.org/revista.oa?id=391 Revista Galega de Economía application/pdf Universidade de Santiago de Compostela Revista Galega de Economía (España) Num.3 Vol.33 |
| format | Artículo científico |
| id | redalyc_39180902005 |
| institution | Redalyc |
| language | en |
| publishDate | 2024 |
| publisher | Universidade de Santiago de Compostela |
| spellingShingle | Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector Campo Elías López-Rodríguez Economía y Finanzas Banking sector Consumer behavior Financial consumer Technology acceptance Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector Campo Elías López-Rodríguez Luisa Fernanda Rodríguez-Calderón Economía y Finanzas Banking sector Consumer behavior Financial consumer Technology acceptance This body of research aims to identify the relationship between elements of the Unified Theory of Acceptance and Use of Technology (UTAUT), the behavioral intention to use technology and the actual consumption of it among users in the Colombian banking sector. A factorial analysis and a structural equation model were used to analyze the impact of performance expectancy, effort expectancy, social influence and facilitating conditions on behavioral intention and the actual consumption of technology in a sample of 556 consumers from the Colombian banking sector. The results suggest that effort expectancy and facilitating conditions predict behavioral intention and actual use of technology in the studied population, whereas social influence and performance expectancy do not. In conclusion, financial entities are advised to understand consumer behavior to maintain relevant, competitive, and profitable relationships with their clients in a dynamic financial environment. 2024 artículo científico 1132-2799 https://www.redalyc.org/articulo.oa?id=39180902005 https://www.redalyc.org/journal/391/39180902005/ https://www.redalyc.org/journal/391/39180902005/html/ https://www.redalyc.org/journal/391/39180902005/39180902005.epub https://www.redalyc.org/journal/391/39180902005/movil 10.15304/rge.33.3.9714 en http://www.redalyc.org/revista.oa?id=391 Revista Galega de Economía application/pdf Universidade de Santiago de Compostela Revista Galega de Economía (España) Num.3 Vol.33 |
| title | Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector |
| topic | Economía y Finanzas Banking sector Consumer behavior Financial consumer Technology acceptance |
| url | https://www.redalyc.org/articulo.oa?id=39180902005 https://www.redalyc.org/journal/391/39180902005/ https://www.redalyc.org/journal/391/39180902005/html/ https://www.redalyc.org/journal/391/39180902005/39180902005.epub https://www.redalyc.org/journal/391/39180902005/movil |