Fostering customer engagement behaviour with gamified loyalty programmes: a study from the “value get, value give” perspective

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Bibliographic Details
Main Author:	Sara Catalán
Format:	Artículo científico
Language:	en
Published:	Universidade de Santiago de Compostela 2024
Subjects:	Economía y Finanzas Value Satisfaction Gamified loyalty programme Customer engagement behaviour
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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