Challenges and perspectives in using PIMS methodology to explain the success of the marketing strategy in businesses

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Bibliographic Details
Main Author:	Rubén-Martín Mosqueda Almanza
Format:	Artículo científico
Language:	en
Published:	Universidad Nacional Autónoma de México 2011
Subjects:	Administración y Contabilidad ROI PIMS Marketing Strategy Corporate Strategy Market Share Effect
Online Access:	Acceder al recurso
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