Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidad Nacional Autónoma de México
2019
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| _version_ | 1876453046582509568 |
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| author | Miguel Ángel García Valdez |
| author_facet | Miguel Ángel García Valdez |
| contents | Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers Miguel Ángel García Valdez Arcelia Toledo López Administración y Contabilidad M14 M30 M31 Middle Ethnic identity This research analyzes how behavioral attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. We selected a sample of 405 postgraduate students from five different universities who fulfilled the following criteria: (1) they belong to the Mexican middle-class with an income ranging from 479 to 638 dollars a month; (2) they are part of the potential consumer market because they are under 30 years-old on average; and (3) they are familiar with the dynamic of handmade ethnic textiles because they live in a State that has native handicraft communities. Using the mediation model from Baron and Kenny (1986), the results showed that purchase attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. Moreover, we found that ethnic identi-ty influenced the intention to purchase ethnic textiles. This article provides information on the purchasing behavior of ethnic textiles by middle-class consumers in Mexico to allow artisans develop marketing strategies for this market segment and increase their sales. 2019 artículo científico 0186-1042 https://www.redalyc.org/articulo.oa?id=39571706002 https://www.redalyc.org/journal/395/39571706002/ https://www.redalyc.org/journal/395/39571706002/html/ https://www.redalyc.org/journal/395/39571706002/39571706002.epub https://www.redalyc.org/journal/395/39571706002/movil 10.22201/fca.24488410e.2018.144 en http://www.redalyc.org/revista.oa?id=395 Contaduría y Administración application/pdf Universidad Nacional Autónoma de México Contaduría y Administración (México) Num.3 Vol.64 |
| format | Artículo científico |
| id | redalyc_39571706002 |
| institution | Redalyc |
| language | en |
| publishDate | 2019 |
| publisher | Universidad Nacional Autónoma de México |
| spellingShingle | Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers Miguel Ángel García Valdez Administración y Contabilidad M14 M30 M31 Middle Ethnic identity Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers Miguel Ángel García Valdez Arcelia Toledo López Administración y Contabilidad M14 M30 M31 Middle Ethnic identity This research analyzes how behavioral attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. We selected a sample of 405 postgraduate students from five different universities who fulfilled the following criteria: (1) they belong to the Mexican middle-class with an income ranging from 479 to 638 dollars a month; (2) they are part of the potential consumer market because they are under 30 years-old on average; and (3) they are familiar with the dynamic of handmade ethnic textiles because they live in a State that has native handicraft communities. Using the mediation model from Baron and Kenny (1986), the results showed that purchase attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. Moreover, we found that ethnic identi-ty influenced the intention to purchase ethnic textiles. This article provides information on the purchasing behavior of ethnic textiles by middle-class consumers in Mexico to allow artisans develop marketing strategies for this market segment and increase their sales. 2019 artículo científico 0186-1042 https://www.redalyc.org/articulo.oa?id=39571706002 https://www.redalyc.org/journal/395/39571706002/ https://www.redalyc.org/journal/395/39571706002/html/ https://www.redalyc.org/journal/395/39571706002/39571706002.epub https://www.redalyc.org/journal/395/39571706002/movil 10.22201/fca.24488410e.2018.144 en http://www.redalyc.org/revista.oa?id=395 Contaduría y Administración application/pdf Universidad Nacional Autónoma de México Contaduría y Administración (México) Num.3 Vol.64 |
| title | Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers |
| topic | Administración y Contabilidad M14 M30 M31 Middle Ethnic identity |
| url | https://www.redalyc.org/articulo.oa?id=39571706002 https://www.redalyc.org/journal/395/39571706002/ https://www.redalyc.org/journal/395/39571706002/html/ https://www.redalyc.org/journal/395/39571706002/39571706002.epub https://www.redalyc.org/journal/395/39571706002/movil |