Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness
Fuente:
Redalyc
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidad Nacional Autónoma de México
2018
|
| Materias: | |
| Acceso en línea: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1876461576131706880 |
|---|---|
| author | Hendar Hendar |
| author_facet | Hendar Hendar |
| contents | Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness Hendar Hendar Tatiek Nurhayati Gita Sugiyarti Administración y Contabilidad M21 M31 O31 Religio Innovativeness This study aims to investigate and examine the role of religio-centric fashion advantage in mediating the relationship of innovativeness and customers responsiveness with marketing performance in religious-based fashion industry. Structural equation modeling is used to test the research hypotheses on data basis of Islamic small fashion business in Indonesia. The data is taken from the responses of 335 respondents; questionnaire is distributed to the owner and manager of Islamic small fashion business in Central Java-Indonesia. The finding shows that innovativeness and customer responsiveness can increase marketing performance through religio-centric market advantage. Religio-centric fashion advantage arises from innovation capability and customers’ respond, and enables small businesses to increase marketing performance. By examining various literatures on resource-based view, market orientation, small business performance, entrepreneurship, and customer religiosity, this research offers a unique analysis about innovativeness and customers responsiveness as well as their impact on marketing performance in religious-based industry that receives less attention from researchers. Conceptual discussion and empirical result widen the previous research about innovation culture and customer orientation on small business becomes more specifically based on religion. 2018 artículo científico 0186-1042 https://www.redalyc.org/articulo.oa?id=39572279010 https://www.redalyc.org/journal/395/39572279010/ https://www.redalyc.org/journal/395/39572279010/html/ https://www.redalyc.org/journal/395/39572279010/39572279010.epub https://www.redalyc.org/journal/395/39572279010/movil 10.22201/fca.24488410e.2018.1378 en http://www.redalyc.org/revista.oa?id=395 Contaduría y Administración application/pdf Universidad Nacional Autónoma de México Contaduría y Administración (México) Num.4 Vol.63 |
| format | Artículo científico |
| id | redalyc_39572279010 |
| institution | Redalyc |
| language | en |
| publishDate | 2018 |
| publisher | Universidad Nacional Autónoma de México |
| spellingShingle | Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness Hendar Hendar Administración y Contabilidad M21 M31 O31 Religio Innovativeness Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness Hendar Hendar Tatiek Nurhayati Gita Sugiyarti Administración y Contabilidad M21 M31 O31 Religio Innovativeness This study aims to investigate and examine the role of religio-centric fashion advantage in mediating the relationship of innovativeness and customers responsiveness with marketing performance in religious-based fashion industry. Structural equation modeling is used to test the research hypotheses on data basis of Islamic small fashion business in Indonesia. The data is taken from the responses of 335 respondents; questionnaire is distributed to the owner and manager of Islamic small fashion business in Central Java-Indonesia. The finding shows that innovativeness and customer responsiveness can increase marketing performance through religio-centric market advantage. Religio-centric fashion advantage arises from innovation capability and customers’ respond, and enables small businesses to increase marketing performance. By examining various literatures on resource-based view, market orientation, small business performance, entrepreneurship, and customer religiosity, this research offers a unique analysis about innovativeness and customers responsiveness as well as their impact on marketing performance in religious-based industry that receives less attention from researchers. Conceptual discussion and empirical result widen the previous research about innovation culture and customer orientation on small business becomes more specifically based on religion. 2018 artículo científico 0186-1042 https://www.redalyc.org/articulo.oa?id=39572279010 https://www.redalyc.org/journal/395/39572279010/ https://www.redalyc.org/journal/395/39572279010/html/ https://www.redalyc.org/journal/395/39572279010/39572279010.epub https://www.redalyc.org/journal/395/39572279010/movil 10.22201/fca.24488410e.2018.1378 en http://www.redalyc.org/revista.oa?id=395 Contaduría y Administración application/pdf Universidad Nacional Autónoma de México Contaduría y Administración (México) Num.4 Vol.63 |
| title | Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness |
| topic | Administración y Contabilidad M21 M31 O31 Religio Innovativeness |
| url | https://www.redalyc.org/articulo.oa?id=39572279010 https://www.redalyc.org/journal/395/39572279010/ https://www.redalyc.org/journal/395/39572279010/html/ https://www.redalyc.org/journal/395/39572279010/39572279010.epub https://www.redalyc.org/journal/395/39572279010/movil |