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| Format: | Artículo científico |
| Language: | en |
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Sociedade Brasileira de Ciência e Tecnologia de Alimentos
2015
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| Online Access: | https://www.redalyc.org/articulo.oa?id=395940120021 |
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| author | Maria Eugênia de Oliveira MAMEDE |
| author_facet | Maria Eugênia de Oliveira MAMEDE |
| contents | Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile Maria Eugênia de Oliveira MAMEDE Daneysa Lahis KALSCHNE Adriana Pereira Coelho SANTOS Marta de Toledo BENASSI Agrociencias cashew strawberry Consumer segmentation internal preference mapping physical and chemical characteristics Mixed flavor beverages represent a trend that is gaining the allegiance of potential fruit juice consumers. The present study proposed to prepare mixed flavor beverages and verify their consumer acceptance. Cajá beverage (sample A) was used as the standard. The other beverages were prepared by mixing the cajá-flavored product with other flavors: strawberry (B), pineapple (C), jabuticaba (D), mango (E) and cashew (F). The consumer profiles in the two regions studied were similar. Overall beverages B, A and F were the most accepted, with scores of 7.7, 6.4 and 6.2, respectively. Internal Preference Mapping showed that most of the consumers were located near beverages A, B and F, confirming the acceptance results. The consumers indicated appearance and flavor as the most appreciated characteristics in beverages A, B and F. Beverages A, B and F presented higher total soluble solids contents and viscosities than the other beverages. Consumer segmentation did not depend on the different levels of familiarity with the cajá flavor. Thus the preparation of mixed flavor beverages of cajá-strawberry and cajá-cashew is an excellent proposal because it presents flavors with good potential for marketing in different regions of Brazil. 2015 artículo científico 0101-2061 https://www.redalyc.org/articulo.oa?id=395940120021 en http://www.redalyc.org/revista.oa?id=3959 Ciência e Tecnologia de Alimentos application/pdf Sociedade Brasileira de Ciência e Tecnologia de Alimentos Ciência e Tecnologia de Alimentos (Brasil) Num.1 Vol.35 |
| format | Artículo científico |
| id | redalyc_395940120021 |
| language | en |
| publishDate | 2015 |
| publisher | Sociedade Brasileira de Ciência e Tecnologia de Alimentos |
| spellingShingle | Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile Maria Eugênia de Oliveira MAMEDE Agrociencias cashew strawberry Consumer segmentation internal preference mapping physical and chemical characteristics Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile Maria Eugênia de Oliveira MAMEDE Daneysa Lahis KALSCHNE Adriana Pereira Coelho SANTOS Marta de Toledo BENASSI Agrociencias cashew strawberry Consumer segmentation internal preference mapping physical and chemical characteristics Mixed flavor beverages represent a trend that is gaining the allegiance of potential fruit juice consumers. The present study proposed to prepare mixed flavor beverages and verify their consumer acceptance. Cajá beverage (sample A) was used as the standard. The other beverages were prepared by mixing the cajá-flavored product with other flavors: strawberry (B), pineapple (C), jabuticaba (D), mango (E) and cashew (F). The consumer profiles in the two regions studied were similar. Overall beverages B, A and F were the most accepted, with scores of 7.7, 6.4 and 6.2, respectively. Internal Preference Mapping showed that most of the consumers were located near beverages A, B and F, confirming the acceptance results. The consumers indicated appearance and flavor as the most appreciated characteristics in beverages A, B and F. Beverages A, B and F presented higher total soluble solids contents and viscosities than the other beverages. Consumer segmentation did not depend on the different levels of familiarity with the cajá flavor. Thus the preparation of mixed flavor beverages of cajá-strawberry and cajá-cashew is an excellent proposal because it presents flavors with good potential for marketing in different regions of Brazil. 2015 artículo científico 0101-2061 https://www.redalyc.org/articulo.oa?id=395940120021 en http://www.redalyc.org/revista.oa?id=3959 Ciência e Tecnologia de Alimentos application/pdf Sociedade Brasileira de Ciência e Tecnologia de Alimentos Ciência e Tecnologia de Alimentos (Brasil) Num.1 Vol.35 |
| title | Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile |
| topic | Agrociencias cashew strawberry Consumer segmentation internal preference mapping physical and chemical characteristics |
| url | https://www.redalyc.org/articulo.oa?id=395940120021 |