Corporate social responsibility and competitiveness: a study of Brazilian multinationals
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| Format: | Artículo científico |
| Langue: | en |
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Associação Brasileira de Engenharia de Produção
2022
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| _version_ | 1876439841113112576 |
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| author | Mary Fernanda de Sousa de Melo |
| author_facet | Mary Fernanda de Sousa de Melo |
| contents | Corporate social responsibility and competitiveness: a study of Brazilian multinationals Mary Fernanda de Sousa de Melo Roberta de Castro Souza Pião Willerson Lucas Campos-Silva Diogo Palheta Nery Ingeniería Stakeholder Multinational Emerging country Corporate Social Responsibility (CSR) Paper aims This study aims to analyze the relationship between the corporate social responsibility (CSR) strategy and competitiveness, considering the moderating effect of the governance mode on CSR actions.Originality This study sheds some light on a tendency towards the proactivity in terms of CSR of Brazilian Multinationals. They also present collaborative governance mode more frequently to conduct CSR actions.Research method In order to reach the research objective, a survey research was carried out in 144 Brazilian Multinationals and SmartPLS was used to conduct partial least square-structural equation modeling analysis.Main findings The results indicated that there is a positive relationship between CSR and competitiveness. Regarding the CSR governance mode, the adoption of different governance modes depending on the characteristics of the CSR action developed.Implications for theory and practice This paper contributes to the literature, since Latin America, especially Brazil, still lacks research that analyzes their CSR practices and establishes relationships with other organizational objectives, such as competitiveness. 2022 artículo científico 0103-6513 https://www.redalyc.org/articulo.oa?id=396769689010 https://www.redalyc.org/journal/3967/396769689010/ https://www.redalyc.org/journal/3967/396769689010/html/ https://www.redalyc.org/journal/3967/396769689010/396769689010.epub https://www.redalyc.org/journal/3967/396769689010/movil 10.1590/0103-6513.20210111 en http://www.redalyc.org/revista.oa?id=3967 Production application/pdf Associação Brasileira de Engenharia de Produção Production (Brasil) Vol.32 |
| format | Artículo científico |
| id | redalyc_396769689010 |
| institution | Redalyc |
| language | en |
| publishDate | 2022 |
| publisher | Associação Brasileira de Engenharia de Produção |
| spellingShingle | Corporate social responsibility and competitiveness: a study of Brazilian multinationals Mary Fernanda de Sousa de Melo Ingeniería Stakeholder Multinational Emerging country Corporate Social Responsibility (CSR) Corporate social responsibility and competitiveness: a study of Brazilian multinationals Mary Fernanda de Sousa de Melo Roberta de Castro Souza Pião Willerson Lucas Campos-Silva Diogo Palheta Nery Ingeniería Stakeholder Multinational Emerging country Corporate Social Responsibility (CSR) Paper aims This study aims to analyze the relationship between the corporate social responsibility (CSR) strategy and competitiveness, considering the moderating effect of the governance mode on CSR actions.Originality This study sheds some light on a tendency towards the proactivity in terms of CSR of Brazilian Multinationals. They also present collaborative governance mode more frequently to conduct CSR actions.Research method In order to reach the research objective, a survey research was carried out in 144 Brazilian Multinationals and SmartPLS was used to conduct partial least square-structural equation modeling analysis.Main findings The results indicated that there is a positive relationship between CSR and competitiveness. Regarding the CSR governance mode, the adoption of different governance modes depending on the characteristics of the CSR action developed.Implications for theory and practice This paper contributes to the literature, since Latin America, especially Brazil, still lacks research that analyzes their CSR practices and establishes relationships with other organizational objectives, such as competitiveness. 2022 artículo científico 0103-6513 https://www.redalyc.org/articulo.oa?id=396769689010 https://www.redalyc.org/journal/3967/396769689010/ https://www.redalyc.org/journal/3967/396769689010/html/ https://www.redalyc.org/journal/3967/396769689010/396769689010.epub https://www.redalyc.org/journal/3967/396769689010/movil 10.1590/0103-6513.20210111 en http://www.redalyc.org/revista.oa?id=3967 Production application/pdf Associação Brasileira de Engenharia de Produção Production (Brasil) Vol.32 |
| title | Corporate social responsibility and competitiveness: a study of Brazilian multinationals |
| topic | Ingeniería Stakeholder Multinational Emerging country Corporate Social Responsibility (CSR) |
| url | https://www.redalyc.org/articulo.oa?id=396769689010 https://www.redalyc.org/journal/3967/396769689010/ https://www.redalyc.org/journal/3967/396769689010/html/ https://www.redalyc.org/journal/3967/396769689010/396769689010.epub https://www.redalyc.org/journal/3967/396769689010/movil |