Trust and Commitment as Mediating Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty
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| Format: | Artículo científico |
| Language: | en |
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Universidad de Talca
2006
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| _version_ | 1876437302647980032 |
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| author | Fredy Valenzuela A. |
| author_facet | Fredy Valenzuela A. |
| contents | Trust and Commitment as Mediating Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty Fredy Valenzuela A. Arturo Vásquez-Párraga Economía y Finanzas trust commitment and loyalty Hotel guest satisfaction reduced the size of their pockets, and others have increased their concerns for safety when travelling, including safety at hotels. This study aimed at explaining how hotel guests develop loyalty. Hotel guests in two different countries, Mexico and Chile, were sampled. As in previous but recent research, hotel guests considered satisfaction with the service only a starting point in their long-term relationship with the hotel and two variables, commitment and trust, as mediating paths to reach customer loyalty. Similar to previous research, this study found that these two variables mediate the relationship between satisfaction and hotel guest loyalty. However, it was also found a strong guests reliance on commitment when developing loyalty whereas at the same time there is a strong impact of satisfaction and trust on commitment. 2006 artículo científico 0716-1921 https://www.redalyc.org/articulo.oa?id=39903203 en http://www.redalyc.org/revista.oa?id=399 Panorama Socioeconómico application/pdf Universidad de Talca Panorama Socioeconómico (Chile) Num.32 Vol.24 |
| format | Artículo científico |
| id | redalyc_39903203 |
| institution | Redalyc |
| language | en |
| publishDate | 2006 |
| publisher | Universidad de Talca |
| spellingShingle | Trust and Commitment as Mediating Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty Fredy Valenzuela A. Economía y Finanzas trust commitment and loyalty Hotel guest satisfaction Trust and Commitment as Mediating Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty Fredy Valenzuela A. Arturo Vásquez-Párraga Economía y Finanzas trust commitment and loyalty Hotel guest satisfaction reduced the size of their pockets, and others have increased their concerns for safety when travelling, including safety at hotels. This study aimed at explaining how hotel guests develop loyalty. Hotel guests in two different countries, Mexico and Chile, were sampled. As in previous but recent research, hotel guests considered satisfaction with the service only a starting point in their long-term relationship with the hotel and two variables, commitment and trust, as mediating paths to reach customer loyalty. Similar to previous research, this study found that these two variables mediate the relationship between satisfaction and hotel guest loyalty. However, it was also found a strong guests reliance on commitment when developing loyalty whereas at the same time there is a strong impact of satisfaction and trust on commitment. 2006 artículo científico 0716-1921 https://www.redalyc.org/articulo.oa?id=39903203 en http://www.redalyc.org/revista.oa?id=399 Panorama Socioeconómico application/pdf Universidad de Talca Panorama Socioeconómico (Chile) Num.32 Vol.24 |
| title | Trust and Commitment as Mediating Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty |
| topic | Economía y Finanzas trust commitment and loyalty Hotel guest satisfaction |
| url | https://www.redalyc.org/articulo.oa?id=39903203 |