Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade Federal do Rio Grande do Sul
2005
|
| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=401137444001 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- THEORETICAL AND METHODOLOGICAL FRAMEWORK TO IDENTIFYING STRATEGIC CATEGORIES IN THE BRAZILIAN MOBILE PHONE SECTOR (BMPS): TOWARDS THEORY DEVELOPMENT Luciano Barin Cruz Eugenio Ávila Pedrozo Tânia Nunes da Silva Administración y Contabilidad framework development stakeholders mobile telephony competitive strategy The Brazilian Mobile Phone Sector (BMPS) has been through a series of technological and structura l changes in the past few years, which have directly impacted strategic issues that should be taken into con sideration by companies in this sector. This article addresses three main objectives: the first is to explore some strategic BMPS categories; the second is to build a theoretical and methodological framework from them; and the third is to present a value - a dded model supporting theory development. Towards that aim, we build on a theoretical approach to competitive strategy, technological innovation and stakeholders theory , and perform an empirical research supported by interviews with Brazilian experts from the sector; the interviews were further analyzed from a content analysis perspective. The key result from this study concerns the very theoretical and methodological framework for the BMPS, and such a framework can be conceived as a value - added contributio n to theory. It is worth noting that some advances over traditional approaches to framework development are made, as well as regarding particular content analysis procedures. 2005 artículo científico 1980-4164 https://www.redalyc.org/articulo.oa?id=401137444001 en http://www.redalyc.org/revista.oa?id=4011 REAd - Revista Eletrônica de Administração application/pdf Universidade Federal do Rio Grande do Sul REAd - Revista Eletrônica de Administração (Brasil) Num.1 Vol.11