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Bibliographic Details
Main Author: Ricardo Saraiva Frio
Format: Artículo científico
Language:pt
Published: Universidade Federal do Rio Grande do Sul 2019
Subjects:
Administración y Contabilidad
Valor da firma
Métrica de marketing
Rrevisão sistemática
Investimento em propaganda
Produtividade de marketing
Online Access:https://www.redalyc.org/articulo.oa?id=401172021008
https://www.redalyc.org/journal/4011/401172021008/
https://www.redalyc.org/journal/4011/401172021008/html/
https://www.redalyc.org/journal/4011/401172021008/401172021008.epub
https://www.redalyc.org/journal/4011/401172021008/movil
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