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| Format: | Artículo científico |
| Language: | en |
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Universidad Nacional Autónoma de México
2017
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| Online Access: | https://www.redalyc.org/articulo.oa?id=40449649005 |
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Table of Contents:
- Use of Value Driver Maps for Six Sigma Project Selection: A Case Study on Sales and Marketing for Soft Drinks Bottling Industry Omar Sangabriel-Guillen María del Carmen Temblador-Pérez Romina Marisol De la Rosa-Hernández Ingeniería sales Six Sigma marketing recognize value driver map The soft drinks bottling industry is one of the most successful industries in Mexico due to the high volume of con - sumption of these drinks. However, changes on the market such as the introduction of new competitors and state taxes have been producing a reduction on sales. In order to counter this effect, the sales and marketing functions of these organizations must improve their results and to do that they need to improve their processes. Six Sigma is a project driven methodology for process improvement that has been giving excellent results in the manufacturing environment, but its use for sale and marketing processes is seldom. This case study will provide an example of how it is possible to recognize Six Sigma projects by means of value driver maps for sales and marketing projects. 2017 artículo científico 1405-7743 https://www.redalyc.org/articulo.oa?id=40449649005 en http://www.redalyc.org/revista.oa?id=404 Ingeniería. Investigación y Tecnología application/pdf Universidad Nacional Autónoma de México Ingeniería. Investigación y Tecnología (México) Num.1 Vol.XVIII