FORMAL ATTIRE FROM ONE SIDE OF THE “BRIDGE” TO THE OTHER: THE WEDDING MARKET AND CLASS AND GENDER RELATIONS INSCRIBED IN THE TERRITORY OF THE CITY
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| Format: | Artículo científico |
| Sprache: | en |
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Associação Brasileira de Antropologia
2017
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| author | Michele Escoura |
| author_facet | Michele Escoura |
| contents | FORMAL ATTIRE FROM ONE SIDE OF THE “BRIDGE” TO THE OTHER: THE WEDDING MARKET AND CLASS AND GENDER RELATIONS INSCRIBED IN THE TERRITORY OF THE CITY Michele Escoura Antropología Gender wedding periphery São Paulo consumption In Brazil, the sector of events and ceremonies had nearly US$5 billion in revenue in 2015, although more than just money revolves around this market. In this article, I accompany brides and grooms in the process of organizing their wedding celebrations between the geographic and economic extremes of the city of São Paulo. I demonstrate that in the Zona Leste eastern zone of the capital, in contrast to stores for the upper classes, the physical space of the market for bridal dresses is constantly claimed as a field of feminine power and that the time for preparation of weddings, in turn, is the materialization of a moral regime that is inclined toward collectivization. From relatives to God, everyone is involved in organizing weddings. Thus, I highlight how the territorial constitution of São Paulo - and the economic nuances impressed in the geographic distribution - alters social dynamics and transforms weddings into particularly distinct enterprises from one side of the city to another. 2017 artículo científico 1809-4341 https://www.redalyc.org/articulo.oa?id=406958434014 https://www.redalyc.org/journal/4069/406958434014/ https://www.redalyc.org/journal/4069/406958434014/html/ https://www.redalyc.org/journal/4069/406958434014/406958434014.epub https://www.redalyc.org/journal/4069/406958434014/movil 10.1590/1809-43412017v14n3p238 en http://www.redalyc.org/revista.oa?id=4069 VIBRANT - Vibrant Virtual Brazilian Anthropology application/pdf Associação Brasileira de Antropologia VIBRANT - Vibrant Virtual Brazilian Anthropology (Brasil) Num.3 Vol.14 |
| format | Artículo científico |
| id | redalyc_406958434014 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Associação Brasileira de Antropologia |
| spellingShingle | FORMAL ATTIRE FROM ONE SIDE OF THE “BRIDGE” TO THE OTHER: THE WEDDING MARKET AND CLASS AND GENDER RELATIONS INSCRIBED IN THE TERRITORY OF THE CITY Michele Escoura Antropología Gender wedding periphery São Paulo consumption FORMAL ATTIRE FROM ONE SIDE OF THE “BRIDGE” TO THE OTHER: THE WEDDING MARKET AND CLASS AND GENDER RELATIONS INSCRIBED IN THE TERRITORY OF THE CITY Michele Escoura Antropología Gender wedding periphery São Paulo consumption In Brazil, the sector of events and ceremonies had nearly US$5 billion in revenue in 2015, although more than just money revolves around this market. In this article, I accompany brides and grooms in the process of organizing their wedding celebrations between the geographic and economic extremes of the city of São Paulo. I demonstrate that in the Zona Leste eastern zone of the capital, in contrast to stores for the upper classes, the physical space of the market for bridal dresses is constantly claimed as a field of feminine power and that the time for preparation of weddings, in turn, is the materialization of a moral regime that is inclined toward collectivization. From relatives to God, everyone is involved in organizing weddings. Thus, I highlight how the territorial constitution of São Paulo - and the economic nuances impressed in the geographic distribution - alters social dynamics and transforms weddings into particularly distinct enterprises from one side of the city to another. 2017 artículo científico 1809-4341 https://www.redalyc.org/articulo.oa?id=406958434014 https://www.redalyc.org/journal/4069/406958434014/ https://www.redalyc.org/journal/4069/406958434014/html/ https://www.redalyc.org/journal/4069/406958434014/406958434014.epub https://www.redalyc.org/journal/4069/406958434014/movil 10.1590/1809-43412017v14n3p238 en http://www.redalyc.org/revista.oa?id=4069 VIBRANT - Vibrant Virtual Brazilian Anthropology application/pdf Associação Brasileira de Antropologia VIBRANT - Vibrant Virtual Brazilian Anthropology (Brasil) Num.3 Vol.14 |
| title | FORMAL ATTIRE FROM ONE SIDE OF THE “BRIDGE” TO THE OTHER: THE WEDDING MARKET AND CLASS AND GENDER RELATIONS INSCRIBED IN THE TERRITORY OF THE CITY |
| topic | Antropología Gender wedding periphery São Paulo consumption |
| url | https://www.redalyc.org/articulo.oa?id=406958434014 https://www.redalyc.org/journal/4069/406958434014/ https://www.redalyc.org/journal/4069/406958434014/html/ https://www.redalyc.org/journal/4069/406958434014/406958434014.epub https://www.redalyc.org/journal/4069/406958434014/movil |