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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad El Bosque
2012
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| Online Access: | https://www.redalyc.org/articulo.oa?id=409634369002 |
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Table of Contents:
- The management of technological “horizontality”: the Vaelsys example Carlos Merino Eduardo Cermeño Administración y Contabilidad R&D video strategy knowledge detection Several different aspects of the enterprise phenomenon recommend themselves for study and analysis: skills, motivation, technology, finance, risk management, etc. All of these are important challenges in the process of consolidating innovative projects. Entrepreneurs as a group have strategic importance to society, and within this context, the new technology-based companies, (which can be described as “R&D as business”), have a clearly central role. Key aspects in this business approach are thus centred on the management framework which must accompany the scientific-technological know-how context that differentiates these projects. However, despite the specialisation which is required to give the new technology-based companies added value, non-technological organisational realities frequently arise having the fundamental characteristic of horizontality or transversality, in terms of opportunity and management requirements. These concepts can therefore be applied to multiple sectors, markets, segments and realities. For all these areas to be handled appropriately, it is necessary to have both a systemic vision and a specific vision of each of the quadrants in which the product/service can be placed. Vaelsys, working in the technical area of video-surveillance, is a perfect example of this. A significant layer of strategy and management is required in order to adapt the company’s offering for each specific application to the wide spectrum of possible applications of this technology. This case study aims at examining this added value, and demonstrating the way in which its precepts can be transferred to other entrepreneurial enterprises. 2012 artículo científico 1900-5016 https://www.redalyc.org/articulo.oa?id=409634369002 en http://www.redalyc.org/revista.oa?id=4096 Cuadernos Latinoamericanos de Administración application/pdf Universidad El Bosque Cuadernos Latinoamericanos de Administración (Colombia) Num.15 Vol.VIII