How is related the digital marketing innovation and e-leadership in smes. Towards a gender study
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| Format: | Artículo científico |
| Language: | en |
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El Colegio de San Luis, A.C.
2019
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| _version_ | 1876445678609104896 |
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| author | Juan Mejía-Trejo |
| author_facet | Juan Mejía-Trejo |
| contents | How is related the digital marketing innovation and e-leadership in smes. Towards a gender study Juan Mejía-Trejo Multidisciplinarias (Ciencias Sociales) SME gender leadership skills digital marketing innovation This paper proposes a construct that relates three previously published models: leadership style, e-leadership skills, and innovation in digital marketing, as a model that reveals how their interrelationships depend on the gender of the manager, in order to achieve the improvement of small and medium enterprises within their digital marketing sector. To this end, documentary research was carried out to determine how gender responds to the aforementioned construct. Among the results, it stands out that there are noticeable differences between the way in which the gender of managers obeys different leadership styles, electronic leadership skills and digital marketing innovation for small and medium enterprises. It is concluded that female executives have greater transformational leadership, are more directed at the business intelligence of small and medium enterprises and the performance of the innovation model, compared to their male counterparts. 2019 artículo científico 1665-899X https://www.redalyc.org/articulo.oa?id=426264180004 https://www.redalyc.org/journal/4262/426264180004/ https://www.redalyc.org/journal/4262/426264180004/html/ https://www.redalyc.org/journal/4262/426264180004/426264180004.epub https://www.redalyc.org/journal/4262/426264180004/movil 10.21696/rcsl9202019948 en http://www.redalyc.org/revista.oa?id=4262 Revista de El Colegio de San Luis application/pdf El Colegio de San Luis, A.C. Revista de El Colegio de San Luis (México) Num.20 Vol.IX |
| format | Artículo científico |
| id | redalyc_426264180004 |
| institution | Redalyc |
| language | en |
| publishDate | 2019 |
| publisher | El Colegio de San Luis, A.C. |
| spellingShingle | How is related the digital marketing innovation and e-leadership in smes. Towards a gender study Juan Mejía-Trejo Multidisciplinarias (Ciencias Sociales) SME gender leadership skills digital marketing innovation How is related the digital marketing innovation and e-leadership in smes. Towards a gender study Juan Mejía-Trejo Multidisciplinarias (Ciencias Sociales) SME gender leadership skills digital marketing innovation This paper proposes a construct that relates three previously published models: leadership style, e-leadership skills, and innovation in digital marketing, as a model that reveals how their interrelationships depend on the gender of the manager, in order to achieve the improvement of small and medium enterprises within their digital marketing sector. To this end, documentary research was carried out to determine how gender responds to the aforementioned construct. Among the results, it stands out that there are noticeable differences between the way in which the gender of managers obeys different leadership styles, electronic leadership skills and digital marketing innovation for small and medium enterprises. It is concluded that female executives have greater transformational leadership, are more directed at the business intelligence of small and medium enterprises and the performance of the innovation model, compared to their male counterparts. 2019 artículo científico 1665-899X https://www.redalyc.org/articulo.oa?id=426264180004 https://www.redalyc.org/journal/4262/426264180004/ https://www.redalyc.org/journal/4262/426264180004/html/ https://www.redalyc.org/journal/4262/426264180004/426264180004.epub https://www.redalyc.org/journal/4262/426264180004/movil 10.21696/rcsl9202019948 en http://www.redalyc.org/revista.oa?id=4262 Revista de El Colegio de San Luis application/pdf El Colegio de San Luis, A.C. Revista de El Colegio de San Luis (México) Num.20 Vol.IX |
| title | How is related the digital marketing innovation and e-leadership in smes. Towards a gender study |
| topic | Multidisciplinarias (Ciencias Sociales) SME gender leadership skills digital marketing innovation |
| url | https://www.redalyc.org/articulo.oa?id=426264180004 https://www.redalyc.org/journal/4262/426264180004/ https://www.redalyc.org/journal/4262/426264180004/html/ https://www.redalyc.org/journal/4262/426264180004/426264180004.epub https://www.redalyc.org/journal/4262/426264180004/movil |