Strategic CSR for SMEs: paradox or possibility?
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Redalyc
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| Formato: | Artículo científico |
| Lenguaje: | es |
| Publicado: |
Portal Universia S.A.
2011
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| _version_ | 1876488202928259072 |
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| author | Steven P. MacGregor |
| author_facet | Steven P. MacGregor |
| contents | Strategic CSR for SMEs: paradox or possibility? Steven P. MacGregor Joan Fontrodona Administración y Contabilidad There are increasing calls for a strategic approach to CSR yet the SME case has often stalled at the awareness raising and mainstreaming levels. We aim to advance the implementation of CSR in SMEs, from superficial to strategic, by first asking if strategic CSR is even possible for an enterprise that has no strategy. We present a good practice case before highlighting input factors and the main points linking CSR and strategy, believing that CSR may be used as a pathway to professionalising the SME. 2011 artículo científico 1698-5117 https://www.redalyc.org/articulo.oa?id=43318798007 es http://www.redalyc.org/revista.oa?id=433 Universia Business Review application/pdf Portal Universia S.A. Universia Business Review (España) Num.30 |
| format | Artículo científico |
| id | redalyc_43318798007 |
| institution | Redalyc |
| language | es |
| publishDate | 2011 |
| publisher | Portal Universia S.A. |
| spellingShingle | Strategic CSR for SMEs: paradox or possibility? Steven P. MacGregor Administración y Contabilidad Strategic CSR for SMEs: paradox or possibility? Steven P. MacGregor Joan Fontrodona Administración y Contabilidad There are increasing calls for a strategic approach to CSR yet the SME case has often stalled at the awareness raising and mainstreaming levels. We aim to advance the implementation of CSR in SMEs, from superficial to strategic, by first asking if strategic CSR is even possible for an enterprise that has no strategy. We present a good practice case before highlighting input factors and the main points linking CSR and strategy, believing that CSR may be used as a pathway to professionalising the SME. 2011 artículo científico 1698-5117 https://www.redalyc.org/articulo.oa?id=43318798007 es http://www.redalyc.org/revista.oa?id=433 Universia Business Review application/pdf Portal Universia S.A. Universia Business Review (España) Num.30 |
| title | Strategic CSR for SMEs: paradox or possibility? |
| topic | Administración y Contabilidad |
| url | https://www.redalyc.org/articulo.oa?id=43318798007 |