Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM

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Bibliographische Detailangaben
1. Verfasser:	Mariano Méndez Suárez
Format:	Artículo científico
Sprache:	es
Veröffentlicht:	Portal Universia S.A. 2016
Schlagworte:	Administración y Contabilidad Marketing Mix modeling Modeling Advertising Effectiveness return on marketing investment (ROMI) economic value added of Marketing EVAM
Online-Zugang:	Acceder al recurso
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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