New Strategic Direction and Restructuring: The NH Hotel Group Case
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Redalyc
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| Format: | Artículo científico |
| Sprache: | en |
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Portal Universia S.A.
2016
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| _version_ | 1876424378965557248 |
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| author | Enrique de Diego Ruiz |
| author_facet | Enrique de Diego Ruiz |
| contents | New Strategic Direction and Restructuring: The NH Hotel Group Case Enrique de Diego Ruiz Lourdes Susaeta Erburu José Ramón Pin Arboledas Esperanza Suárez Ruz Administración y Contabilidad Strategy Competitive environment Restructuring a business portfolio Formulation and implementation of strategy This article seeks to analyze the change in direction of NH Hotel Group, which, as a consequence of the transformations in its strategic environment and the economic crisis, found it needed to face the future by implementing a strategic plan and restructuring its business portfolio. The document sets out the phases it followed in the implementation of the plan and shows the positive evolution it has experienced, analyzing the company’s historical evolution through a study of secondary sources. We conclude that the NH Hotel Group case supports the affirmation that the definition and execution of an appropriate strategic plan helps improve company results, with flexibility being equally important in the implementation in order to adapt to possible changes in the environment. 2016 artículo científico 1698-5117 https://www.redalyc.org/articulo.oa?id=43348820004 en http://www.redalyc.org/revista.oa?id=433 Universia Business Review application/pdf Portal Universia S.A. Universia Business Review (España) Num.52 |
| format | Artículo científico |
| id | redalyc_43348820004 |
| institution | Redalyc |
| language | en |
| publishDate | 2016 |
| publisher | Portal Universia S.A. |
| spellingShingle | New Strategic Direction and Restructuring: The NH Hotel Group Case Enrique de Diego Ruiz Administración y Contabilidad Strategy Competitive environment Restructuring a business portfolio Formulation and implementation of strategy New Strategic Direction and Restructuring: The NH Hotel Group Case Enrique de Diego Ruiz Lourdes Susaeta Erburu José Ramón Pin Arboledas Esperanza Suárez Ruz Administración y Contabilidad Strategy Competitive environment Restructuring a business portfolio Formulation and implementation of strategy This article seeks to analyze the change in direction of NH Hotel Group, which, as a consequence of the transformations in its strategic environment and the economic crisis, found it needed to face the future by implementing a strategic plan and restructuring its business portfolio. The document sets out the phases it followed in the implementation of the plan and shows the positive evolution it has experienced, analyzing the company’s historical evolution through a study of secondary sources. We conclude that the NH Hotel Group case supports the affirmation that the definition and execution of an appropriate strategic plan helps improve company results, with flexibility being equally important in the implementation in order to adapt to possible changes in the environment. 2016 artículo científico 1698-5117 https://www.redalyc.org/articulo.oa?id=43348820004 en http://www.redalyc.org/revista.oa?id=433 Universia Business Review application/pdf Portal Universia S.A. Universia Business Review (España) Num.52 |
| title | New Strategic Direction and Restructuring: The NH Hotel Group Case |
| topic | Administración y Contabilidad Strategy Competitive environment Restructuring a business portfolio Formulation and implementation of strategy |
| url | https://www.redalyc.org/articulo.oa?id=43348820004 |