ENJOYING THE NFL IN BRAZIL THROUGH SOCIAL TV
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Redalyc
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| Format: | Artículo científico |
| Langue: | en |
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Universidade Federal Fluminense
2019
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| _version_ | 1876472141958873088 |
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| author | Bruno Melo Moura |
| author_facet | Bruno Melo Moura |
| contents | ENJOYING THE NFL IN BRAZIL THROUGH SOCIAL TV Bruno Melo Moura André Luiz Maranhão de Souza-Leão Administración y Contabilidad NFL Fans Social TV Prosumption Netnography NFL Brazilian broadcasts is distinguished by the interaction of fans through social media. By reverberating television content in another media, they establish the phenomenon of Social TV. The research pursues to respond how Brazilian viewers enjoy the NFL through Social TV. For this purpose, we performed a netnography based on three league seasons, through 2016 to 2019. Results reveal Brazilian viewers enjoy the NFL through Social TV because it propitiates them to participate in the broadcasting, what becomes more important than the games itself. Based on this, we argue that NFL fans and ESPN channels co-prosume a simulation turned possible due to the current mediatized world. 2019 artículo científico 1982-2596 https://www.redalyc.org/articulo.oa?id=441762122004 https://www.redalyc.org/journal/4417/441762122004/ https://www.redalyc.org/journal/4417/441762122004/html/ https://www.redalyc.org/journal/4417/441762122004/441762122004.epub https://www.redalyc.org/journal/4417/441762122004/movil https://doi.org/10.12712/rpca.v13i4.29511 en http://www.redalyc.org/revista.oa?id=4417 Revista Pensamento Contemporâneo em Administração application/pdf Universidade Federal Fluminense Revista Pensamento Contemporâneo em Administração (Brasil) Num.4 Vol.13 |
| format | Artículo científico |
| id | redalyc_441762122004 |
| institution | Redalyc |
| language | en |
| publishDate | 2019 |
| publisher | Universidade Federal Fluminense |
| spellingShingle | ENJOYING THE NFL IN BRAZIL THROUGH SOCIAL TV Bruno Melo Moura Administración y Contabilidad NFL Fans Social TV Prosumption Netnography ENJOYING THE NFL IN BRAZIL THROUGH SOCIAL TV Bruno Melo Moura André Luiz Maranhão de Souza-Leão Administración y Contabilidad NFL Fans Social TV Prosumption Netnography NFL Brazilian broadcasts is distinguished by the interaction of fans through social media. By reverberating television content in another media, they establish the phenomenon of Social TV. The research pursues to respond how Brazilian viewers enjoy the NFL through Social TV. For this purpose, we performed a netnography based on three league seasons, through 2016 to 2019. Results reveal Brazilian viewers enjoy the NFL through Social TV because it propitiates them to participate in the broadcasting, what becomes more important than the games itself. Based on this, we argue that NFL fans and ESPN channels co-prosume a simulation turned possible due to the current mediatized world. 2019 artículo científico 1982-2596 https://www.redalyc.org/articulo.oa?id=441762122004 https://www.redalyc.org/journal/4417/441762122004/ https://www.redalyc.org/journal/4417/441762122004/html/ https://www.redalyc.org/journal/4417/441762122004/441762122004.epub https://www.redalyc.org/journal/4417/441762122004/movil https://doi.org/10.12712/rpca.v13i4.29511 en http://www.redalyc.org/revista.oa?id=4417 Revista Pensamento Contemporâneo em Administração application/pdf Universidade Federal Fluminense Revista Pensamento Contemporâneo em Administração (Brasil) Num.4 Vol.13 |
| title | ENJOYING THE NFL IN BRAZIL THROUGH SOCIAL TV |
| topic | Administración y Contabilidad NFL Fans Social TV Prosumption Netnography |
| url | https://www.redalyc.org/articulo.oa?id=441762122004 https://www.redalyc.org/journal/4417/441762122004/ https://www.redalyc.org/journal/4417/441762122004/html/ https://www.redalyc.org/journal/4417/441762122004/441762122004.epub https://www.redalyc.org/journal/4417/441762122004/movil https://doi.org/10.12712/rpca.v13i4.29511 |