STAKEHOLDERS’ PERCEPTION OF COLLABORATIVE STORES IN THE CITY OF SÃO PAULO
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | es |
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Universidade Federal Fluminense
2022
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| _version_ | 1876427286486450176 |
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| author | Nicole Aline Okamoto Gonçalves |
| author_facet | Nicole Aline Okamoto Gonçalves |
| contents | STAKEHOLDERS’ PERCEPTION OF COLLABORATIVE STORES IN THE CITY OF SÃO PAULO Nicole Aline Okamoto Gonçalves Caio Flavio Stettiner Alexandre Formigoni Marcelo Tsuguio Okano Administración y Contabilidad Sharing economy Entrepreneurship Collaborative stores Collaborative consumption The sharing economy is a recent phenomenon that has emerged due to its growing expansion in the market and in the media. The objective is to present the perception of stakeholders about collaborative stores in the city of São Paulo. Collaborative stores are retail structures engaged in the shared economy. The research is exploratory, qualitative, and multiple case study. Eight interviews were conducted with semi-structured questions with stakeholders. It was concluded that collaborative stores are structures that foster entrepreneurship, especially for managers of small businesses or individual entrepreneurs, serving as a laboratory for the development of small brands and products. 2022 artículo científico 1982-2596 https://www.redalyc.org/articulo.oa?id=441769582003 https://www.redalyc.org/journal/4417/441769582003/ https://www.redalyc.org/journal/4417/441769582003/html/ https://www.redalyc.org/journal/4417/441769582003/441769582003.epub https://www.redalyc.org/journal/4417/441769582003/movil https://doi.org/10.12712/rpca.v16i1.50294 es http://www.redalyc.org/revista.oa?id=4417 Revista Pensamento Contemporâneo em Administração application/pdf Universidade Federal Fluminense Revista Pensamento Contemporâneo em Administração (Brasil) Num.1 Vol.16 |
| format | Artículo científico |
| id | redalyc_441769582003 |
| institution | Redalyc |
| language | es |
| publishDate | 2022 |
| publisher | Universidade Federal Fluminense |
| spellingShingle | STAKEHOLDERS’ PERCEPTION OF COLLABORATIVE STORES IN THE CITY OF SÃO PAULO Nicole Aline Okamoto Gonçalves Administración y Contabilidad Sharing economy Entrepreneurship Collaborative stores Collaborative consumption STAKEHOLDERS’ PERCEPTION OF COLLABORATIVE STORES IN THE CITY OF SÃO PAULO Nicole Aline Okamoto Gonçalves Caio Flavio Stettiner Alexandre Formigoni Marcelo Tsuguio Okano Administración y Contabilidad Sharing economy Entrepreneurship Collaborative stores Collaborative consumption The sharing economy is a recent phenomenon that has emerged due to its growing expansion in the market and in the media. The objective is to present the perception of stakeholders about collaborative stores in the city of São Paulo. Collaborative stores are retail structures engaged in the shared economy. The research is exploratory, qualitative, and multiple case study. Eight interviews were conducted with semi-structured questions with stakeholders. It was concluded that collaborative stores are structures that foster entrepreneurship, especially for managers of small businesses or individual entrepreneurs, serving as a laboratory for the development of small brands and products. 2022 artículo científico 1982-2596 https://www.redalyc.org/articulo.oa?id=441769582003 https://www.redalyc.org/journal/4417/441769582003/ https://www.redalyc.org/journal/4417/441769582003/html/ https://www.redalyc.org/journal/4417/441769582003/441769582003.epub https://www.redalyc.org/journal/4417/441769582003/movil https://doi.org/10.12712/rpca.v16i1.50294 es http://www.redalyc.org/revista.oa?id=4417 Revista Pensamento Contemporâneo em Administração application/pdf Universidade Federal Fluminense Revista Pensamento Contemporâneo em Administração (Brasil) Num.1 Vol.16 |
| title | STAKEHOLDERS’ PERCEPTION OF COLLABORATIVE STORES IN THE CITY OF SÃO PAULO |
| topic | Administración y Contabilidad Sharing economy Entrepreneurship Collaborative stores Collaborative consumption |
| url | https://www.redalyc.org/articulo.oa?id=441769582003 https://www.redalyc.org/journal/4417/441769582003/ https://www.redalyc.org/journal/4417/441769582003/html/ https://www.redalyc.org/journal/4417/441769582003/441769582003.epub https://www.redalyc.org/journal/4417/441769582003/movil https://doi.org/10.12712/rpca.v16i1.50294 |