SHE RIDES: EXPLORING THE TRENDS AND TRIGGERS OF FEMALE RIDE-HAILING IN BRAZIL'S CAPITALS
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidade Federal Fluminense
2025
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| _version_ | 1876491491272032256 |
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| author | Fábio Luciano Violin |
| author_facet | Fábio Luciano Violin |
| contents | SHE RIDES: EXPLORING THE TRENDS AND TRIGGERS OF FEMALE RIDE-HAILING IN BRAZIL'S CAPITALS Fábio Luciano Violin Administración y Contabilidad On App demand mobility Technological innovation based transport services It was investigated, through combined factorial methods, how variables related to cost, safety, and convenience impact the use of ride-hailing in Brazil. It is inferred that usage is based on utilitarian and technological factors, with an emphasis on self-preservation. In situations of perceived risk, users adjust their patterns of variable weight according to the time and type of use. The innovative nature of the study can be observed through the proposed explanatory model of behavior, and the theoretical contribution is evidenced by filling the gap regarding the prediction of female consumer behavior in ride-hailing use. 2025 artículo científico 1982-2596 https://www.redalyc.org/articulo.oa?id=441782027005 https://www.redalyc.org/journal/4417/441782027005/ https://www.redalyc.org/journal/4417/441782027005/html/ https://www.redalyc.org/journal/4417/441782027005/441782027005.epub https://www.redalyc.org/journal/4417/441782027005/movil 10.12712/rpca.v19i1.66748 en http://www.redalyc.org/revista.oa?id=4417 Revista Pensamento Contemporâneo em Administração application/pdf Universidade Federal Fluminense Revista Pensamento Contemporâneo em Administração (Brasil) Num.1 Vol.19 |
| format | Artículo científico |
| id | redalyc_441782027005 |
| institution | Redalyc |
| language | en |
| publishDate | 2025 |
| publisher | Universidade Federal Fluminense |
| spellingShingle | SHE RIDES: EXPLORING THE TRENDS AND TRIGGERS OF FEMALE RIDE-HAILING IN BRAZIL'S CAPITALS Fábio Luciano Violin Administración y Contabilidad On App demand mobility Technological innovation based transport services SHE RIDES: EXPLORING THE TRENDS AND TRIGGERS OF FEMALE RIDE-HAILING IN BRAZIL'S CAPITALS Fábio Luciano Violin Administración y Contabilidad On App demand mobility Technological innovation based transport services It was investigated, through combined factorial methods, how variables related to cost, safety, and convenience impact the use of ride-hailing in Brazil. It is inferred that usage is based on utilitarian and technological factors, with an emphasis on self-preservation. In situations of perceived risk, users adjust their patterns of variable weight according to the time and type of use. The innovative nature of the study can be observed through the proposed explanatory model of behavior, and the theoretical contribution is evidenced by filling the gap regarding the prediction of female consumer behavior in ride-hailing use. 2025 artículo científico 1982-2596 https://www.redalyc.org/articulo.oa?id=441782027005 https://www.redalyc.org/journal/4417/441782027005/ https://www.redalyc.org/journal/4417/441782027005/html/ https://www.redalyc.org/journal/4417/441782027005/441782027005.epub https://www.redalyc.org/journal/4417/441782027005/movil 10.12712/rpca.v19i1.66748 en http://www.redalyc.org/revista.oa?id=4417 Revista Pensamento Contemporâneo em Administração application/pdf Universidade Federal Fluminense Revista Pensamento Contemporâneo em Administração (Brasil) Num.1 Vol.19 |
| title | SHE RIDES: EXPLORING THE TRENDS AND TRIGGERS OF FEMALE RIDE-HAILING IN BRAZIL'S CAPITALS |
| topic | Administración y Contabilidad On App demand mobility Technological innovation based transport services |
| url | https://www.redalyc.org/articulo.oa?id=441782027005 https://www.redalyc.org/journal/4417/441782027005/ https://www.redalyc.org/journal/4417/441782027005/html/ https://www.redalyc.org/journal/4417/441782027005/441782027005.epub https://www.redalyc.org/journal/4417/441782027005/movil |