PETROBRAS NARRATIVES TO INVESTORS: CHALLENGES AND COMPETITIVENESS
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| Format: | Artículo científico |
| Langue: | en |
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Universidade Federal Fluminense
2025
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| _version_ | 1876462129495670784 |
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| author | Rodrigo Vereza Caldas |
| author_facet | Rodrigo Vereza Caldas |
| contents | PETROBRAS NARRATIVES TO INVESTORS: CHALLENGES AND COMPETITIVENESS Rodrigo Vereza Caldas Alessandra Costa Paula Furtado Hartmann de Queiroz Monteiro Administración y Contabilidad Thematic Analysis Investor Relations Narrative Analysis Organizational Communication The study analyzes how Petrobras communicates its strategy to the financial market, focusing on competitiveness and challenges in the annual earnings conferences held by the Investor Relations Department, between 2012 and 2022. Exploratory and qualitative in nature, the research employs a case study and thematic narrative analysis, organized around the themes "Competitive Petrobras" and "Petrobras – Factors Beyond Control." The results show that cohesive narratives align investor expectations with corporate objectives. The research contributes to understanding discursive practices in mixed capital companies, highlighting the role of narratives in building trust, shaping perceptions, and enhancing competitive positioning. 2025 artículo científico 1982-2596 https://www.redalyc.org/articulo.oa?id=441782243003 https://www.redalyc.org/journal/4417/441782243003/ https://www.redalyc.org/journal/4417/441782243003/html/ https://www.redalyc.org/journal/4417/441782243003/441782243003.epub https://www.redalyc.org/journal/4417/441782243003/movil en http://www.redalyc.org/revista.oa?id=4417 Revista Pensamento Contemporâneo em Administração application/pdf Universidade Federal Fluminense Revista Pensamento Contemporâneo em Administração (Brasil) Num.3 Vol.19 |
| format | Artículo científico |
| id | redalyc_441782243003 |
| institution | Redalyc |
| language | en |
| publishDate | 2025 |
| publisher | Universidade Federal Fluminense |
| spellingShingle | PETROBRAS NARRATIVES TO INVESTORS: CHALLENGES AND COMPETITIVENESS Rodrigo Vereza Caldas Administración y Contabilidad Thematic Analysis Investor Relations Narrative Analysis Organizational Communication PETROBRAS NARRATIVES TO INVESTORS: CHALLENGES AND COMPETITIVENESS Rodrigo Vereza Caldas Alessandra Costa Paula Furtado Hartmann de Queiroz Monteiro Administración y Contabilidad Thematic Analysis Investor Relations Narrative Analysis Organizational Communication The study analyzes how Petrobras communicates its strategy to the financial market, focusing on competitiveness and challenges in the annual earnings conferences held by the Investor Relations Department, between 2012 and 2022. Exploratory and qualitative in nature, the research employs a case study and thematic narrative analysis, organized around the themes "Competitive Petrobras" and "Petrobras – Factors Beyond Control." The results show that cohesive narratives align investor expectations with corporate objectives. The research contributes to understanding discursive practices in mixed capital companies, highlighting the role of narratives in building trust, shaping perceptions, and enhancing competitive positioning. 2025 artículo científico 1982-2596 https://www.redalyc.org/articulo.oa?id=441782243003 https://www.redalyc.org/journal/4417/441782243003/ https://www.redalyc.org/journal/4417/441782243003/html/ https://www.redalyc.org/journal/4417/441782243003/441782243003.epub https://www.redalyc.org/journal/4417/441782243003/movil en http://www.redalyc.org/revista.oa?id=4417 Revista Pensamento Contemporâneo em Administração application/pdf Universidade Federal Fluminense Revista Pensamento Contemporâneo em Administração (Brasil) Num.3 Vol.19 |
| title | PETROBRAS NARRATIVES TO INVESTORS: CHALLENGES AND COMPETITIVENESS |
| topic | Administración y Contabilidad Thematic Analysis Investor Relations Narrative Analysis Organizational Communication |
| url | https://www.redalyc.org/articulo.oa?id=441782243003 https://www.redalyc.org/journal/4417/441782243003/ https://www.redalyc.org/journal/4417/441782243003/html/ https://www.redalyc.org/journal/4417/441782243003/441782243003.epub https://www.redalyc.org/journal/4417/441782243003/movil |