AN EXPLORATORY STUDY OF BRAND EQUITY OF A COMMERCIAL BANK IN VADODARA, INDIA

Fuente: Redalyc

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Bibliographische Detailangaben
1. Verfasser:	Ashutosh Anil Sandhe
Format:	Artículo científico
Sprache:	en
Veröffentlicht:	Instituto Federal de Educação, Ciência e Tecnologia de São Paulo 2016
Schlagworte:	Administración y Contabilidad Brand Equity Brand Salience Brand Feelings Brand Resonance Brand Judgements
Online-Zugang:	Acceder al recurso
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