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THE QUASI EXPERIMENTAL STUDY OF THE INFLUENCE OF ADVERTISING CREATIVITY AND EXPOSURE INTENSITY TOWARD PURCHASING ACTION WITH AIDA APPROACH

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Bibliographic Details
Main Author:	Ramdan Budiawan
Format:	Artículo científico
Language:	en
Published:	Instituto Federal de Educação, Ciência e Tecnologia de São Paulo 2017
Subjects:	Administración y Contabilidad Desire Action Interest Attention Advertising Creativity
Online Access:	Acceder al recurso
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