IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.

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Dettagli Bibliografici
Autore principale:	Eduardo de Paula e Silva Chaves
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Instituto Federal de Educação, Ciência e Tecnologia de São Paulo 2017
Soggetti:	Administración y Contabilidad positioning Brand identity brand image and brand equity
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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