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Bibliographic Details
Main Author: Osiris María Echeverría Ríos
Format: Artículo científico
Language:es
Published: Instituto Politécnico Nacional 2016
Subjects:
Administración y Contabilidad
reputation
Brand image
affective image
functional image
quality perception
Online Access:https://www.redalyc.org/articulo.oa?id=456046142001
https://www.redalyc.org/journal/4560/456046142001/
https://www.redalyc.org/journal/4560/456046142001/html/
https://www.redalyc.org/journal/4560/456046142001/456046142001.epub
https://www.redalyc.org/journal/4560/456046142001/movil
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