Imagen de Portada

OS POP-UP ADS ESTÃO ENTRE NÓS: A INVASÃO DESSE PLACEMENT TELEVISIVO E SEUS EFEITOS SOBRE O CONSUMIDOR COM AUXÍLIO DA TECNOLOGIA DO EYE TRACKING

Fuente: Redalyc

Guardado en:

Detalles Bibliográficos
Autor principal:	Martin De La Martinière Petroll
Formato:	Artículo científico
Lenguaje:	pt
Publicado:	Universidade Nove de Julho 2015
Materias:	Administración y Contabilidad Placement Consumidor Eye Tracking Atenção Visual
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

INFORMATION PROCESSING AND EYE TRACKING IN SURVEY PRETESTING
por: Julia Tontini
Publicado: (2024)

Framework Teórico da Influência dos Pop-Up Ads Sobre as Respostas Cognitivas e Comportamentais dos Consumidores
por: Daniel Max de Sousa Oliveira
Publicado: (2019)

Is Negative Aﬀect that Bad? The Eﬀect of Aﬀective States on Conventional and Unconventional Creative Thinking in University Students
por: Pedro Joel Rosa
Publicado: (2023)

Editorial for Special Issue “Psychophysiology and Experimental Psychology”
por: Pedro J. Rosa
Publicado: (2023)

Análise de fotos de guerra e impactos emocionais decorrentes em termos da atenção visual
por: Leão Serva
Publicado: (2021)

EYE TRACKING ANALYSIS OF MINOR DETAILS IN FILMS FOR AUDIO DESCRIPTION
por: Pilar Orero
Publicado: (2012)

USO DE EYE TRACKING EM REALIDADE VIRTUAL NÃO IMERSIVA PARA AVALIAÇÃO COGNITIVA
por: Pedro J. Rosa
Publicado: (2016)

A busca e o eye tracking: um olhar semiótico sobre o knowledge graph
por: Silvana Drumond Monteiro
Publicado: (2020)

PODEM AS MARCAS MEDIR E COMPREENDER A EFICÁCIA DE SUAS FACHADAS? UM ESTUDO DE ATENÇÃO VISUAL COM O EYE TRACKING
por: Diogo Rógora Kawano
Publicado: (2022)

Usabilidad de los tag-clouds: estudio mediante eye-tracking
por: Hassan Montero, Yusef, et al.
Publicado: (2010)

The future of Quiet Eye research – comment on Vickers
por: Joe Causer
Publicado: (2016)

TRANSLATING THE VIOLENT CONTENT OF GRIMM BROTHERS’ FAIRY TALES: AN EYE-TRACKER EXPERIMENT
por: Meagan Carter
Publicado: (2020)

Primary causes of emergency ophthalmological consultations at a tertiary care institution in Colombia
por: Virgilio Galvis
Publicado: (2019)

The Job Market I: Common Atrocities
por: Wolf, Steve
Publicado: (1975)

Companion Datasets (Study 1 & Study 2): Driving Sustainable Choices—Warning Messages in Car Ads and Their Effects on Attention and Emotions
por: Wang, Boyao, et al.
Publicado: (2025)

Understanding Comics. A Comparison between Children and Adults through a Coherence/Incoherence Paradigm in an Eye-tracking Study
por: Lorena A. Martín-Arnal
Publicado: (2019)

Pygmaclypeatus daziensis, a unique lower Cambrian arthropod with two different compound eye systems.
por: Schmidt, Michel, et al.
Publicado: (2025)

Formulation and Evaluation of Herbal Eye Patches for Under - Eye Hydration and Dark Circles Reduction
por: Kritisha Nayan Kamli*, Poonam Mulay
Publicado: (2026)

I SAW IT IN THE MOVIES, BUT DOES THAT MATTER? PRODUCT PLACEMENT IN A CROSS CULTURAL STUDY BETWEEN BRAZIL AND THE USA
por: Ricardo Boeing
Publicado: (2013)

Estratégia Saúde da Família: avaliação e motivos para busca de serviços de saúde pelos usuários
por: Loeste de Arruda-Barbosa
Publicado: (2011)

Dataset for the study of Brand Placement in Music Videos: Artists, Featurings, Brands and Products Appearances the Billboard Hot 100 from 2003 to 2016
por: Sánchez-Olmos, Candelaria
Publicado: (2026)

Safety and Perioperative Outcomes of Immediate Versus Delayed Sequential Bilateral Cataract Surgery in the Pediatric Population: A Systematic Review and Meta‐Analysis
por: Mehreen Akram, et al.
Publicado: (2026)

Activation and inhibition of Notch signaling facilitate proliferative regeneration of sensory cells in adult mice
por: Shan Zeng, et al.
Publicado: (2025)

Research progress of corneal endothelial cell regeneration and replacement
por: Zongyi Li, et al.
Publicado: (2024)

Encephalopathy with acute fulminant mucormycosis caused by skin fungal infection
por: Yifan Meng, et al.
Publicado: (2025)

A new journal for broad sensory medicine
por: Zi‐Bing Jin, et al.
Publicado: (2024)

Long‐term predictive outcomes of stem cell therapy for degenerative retinal diseases
por: Hai‐Long He, et al.
Publicado: (2025)

The role of vision therapy in the management of recurrent hordeolum
por: Shoubhik Chakraborty, et al.
Publicado: (2025)

Application of optimized postoperative drainage pressure combined with parathyroid function monitoring in enhanced recovery after surgery for thyroid cancer: A prospective randomized controlled study
por: Fa Zhang, et al.
Publicado: (2025)

Issue Information
Publicado: (2025)

Epidemiology of common allergic diseases in China: Current position and implications
por: Xu Xu, et al.
Publicado: (2025)

Modified Deep Lateral Wall Decompression Surgery in the Treatment of Thyroid‐Associated Ophthalmopathy: A Retrospective Evaluation
por: Shuo Wu, et al.
Publicado: (2026)

Ipsilateral cochlear implantation in cases with vestibular schwannoma
por: Qian Wan, et al.
Publicado: (2025)

Network pharmacology and molecular docking study on the potential mechanism of Tongqiao–Biyan granule in treatment of allergic rhinitis
por: Zheying Song, et al.
Publicado: (2024)

Issue Information
Publicado: (2024)

IL‐4/IL‐13 pathway in nasal type 2 inflammation: The central role and targeted therapy
por: Zhiqiu Zhu, et al.
Publicado: (2024)

Investigating causal associations of circulating micronutrient concentrations with the risk of age‐related macular degeneration and diabetic retinopathy: A Mendelian randomization study
por: Chengzhi Liu, et al.
Publicado: (2025)

The third dimension—Eye surgery and stereopsis
por: Divya Trivedi
Publicado: (2025)

Characterization of eosinophil populations in a murine model of type 2 airway inflammation via flow cytometry
por: Huiqing Wang, et al.
Publicado: (2025)

Improving the educational accessibility of sinonasal and skull base anatomy: A novel virtual tool for otolaryngology trainees
por: Anirudh Saraswathula, et al.
Publicado: (2024)