WHEN THE USER BECOMES A PUBLICIST: MOTIVATIONS FOR EWOM ON FACEBOOK

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Bibliographic Details
Main Author:	Deborah do Espírito Santo Serra
Format:	Artículo científico
Language:	en
Published:	Universidade Nove de Julho 2014
Subjects:	Administración y Contabilidad eWOM Facebook Marketing Motivations Social networks
Online Access:	Acceder al recurso
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