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INVESTIGATING THE IMPACT OF COGNITIVE DISSONANCE AND CUSTOMER SATISFACTION ON LOYALTY AND COMPLAINT BEHAVIOUR

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Bibliographic Details
Main Author:	Thomas Salzberger
Format:	Artículo científico
Language:	en
Published:	Universidade Nove de Julho 2010
Subjects:	Administración y Contabilidad Loyalty Satisfaction Complaint Behaviour Cognitive Dissonance
Online Access:	Acceder al recurso
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