RELATIONAL MARKETING IN MASS MARKETING. THEORY OR ACTUAL PRACTICE?

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Bibliographic Details
Main Author:	José Luis Wakabayashi
Format:	Artículo científico
Language:	en
Published:	Universidade Nove de Julho 2012
Subjects:	Administración y Contabilidad CLV Management Process Relational Marketing Customer Lifetime Vale Mass Consumption Intermediate Customers
Online Access:	Acceder al recurso
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