IS MARKETING LOSING ITS IDENTITY? A BIBLIOMETRIC REVIEW

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Bibliographic Details
Main Author:	Roberto Flores Falcão
Format:	Artículo científico
Language:	en
Published:	Universidade Nove de Julho 2017
Subjects:	Administración y Contabilidad Brazil Marketing research Marketing publication Bibliometric analysis
Online Access:	Acceder al recurso
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