APPROACHES THAT AFFECT CONSUMER-BASED BRAND EQUITY

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Bibliographic Details
Main Author:	Denise Santos de Oliveira
Format:	Artículo científico
Language:	en
Published:	Universidade Nove de Julho 2017
Subjects:	Administración y Contabilidad Brand Equity Brand Loyalty Brand Awareness Brand Management Perceived Quality
Online Access:	Acceder al recurso
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