:: Library Catalog

Cover Image

Saved in:

Bibliographic Details
Main Author:	Dawn Iacobucci
Format:	Artículo científico
Language:	en
Published:	Universidade Nove de Julho 2018
Subjects:	Administración y Contabilidad
Online Access:	https://www.redalyc.org/articulo.oa?id=471759753003 https://www.redalyc.org/journal/4717/471759753003/ https://www.redalyc.org/journal/4717/471759753003/html/ https://www.redalyc.org/journal/4717/471759753003/471759753003.epub https://www.redalyc.org/journal/4717/471759753003/movil https://doi.org/10.5585/bjm.v17i5.4171
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Marketing Research in the 21st Century: Opportunities and Challenges
by: Joe Hair
Published: (2018)

Context and Theorizing in the Global South: Challenges and Opportunities for an International Dialogue
by: Maribel Carvalho Suarez
Published: (2019)

Secondary Data in Research – Uses and Opportunities
by: Fernando Antonio Ribeiro Serra
Published: (2018)

Marketing Research: Current State and Next Steps
by: Naresh K. Malhotra
Published: (2018)

Marketing Relevance Through Market Theory
by: Stephen L. Vargo
Published: (2018)

Marketing
by: Francisco Giovanni David Vieira
Published: (2006)

The Relevance and Challenges of the Insurance Industry in Contemporary Administration: A Call for Researchers
by: João Vinícius de França Carvalho
Published: (2022)

Marketing de experiência
by: Martha Savastano
Published: (2012)

Marketing en Colombia
by: Dagoberto Páramo Morales
Published: (2015)

Business Models in Emerging Markets
by: Germán Benito-Sarriá
Published: (2019)

Marketing e redes sociais
by: Benjamin Rosenthal
Published: (2013)

Using the Methodological Association Matrix in Marketing Studies
by: José Afonso Mazzon
Published: (2018)

New Marketing Trends in Economic and Administrative Sciences
by: Antonio Alonso-Gonzalez
Published: (2017)

Congreso de Marketing - Creatividad e Innovación
by: César Mora
Published: (2008)

Marketing de serviços: retrospectiva e tendências
by: Angela da Rocha
Published: (2006)

Labor-Unions' Discriminatory Practices: Its Effects on Female and Minority Employment Opportunities in the U.S.
by: Javier F. Pagán
Published: (1997)

Marketing 4.0: Moving from Traditional to Digital
by: Gustavo Gallo Mendoza
Published: (2025)

The Challenges of Digital Leadership
by: José Augusto Lopes Figueiredo
Published: (2021)

Operations Theory and Marketing Theory: What are We Really Teaching?
by: Michael S. Spencer
Published: (1997)

Internal Labour Market as Factor in the Career Success Perceived by an Engineer
by: Alberto Ismael Bejarano Heredia
Published: (2011)

A evolução recente da Revista Brasileira de Marketing
by: Otávio Bandeira de Lamônica Feire
Published: (2019)

Reseña de "Marketing do luxo" de Suzane Strehlau
by: Marcelo Moura Nogueira
Published: (2010)

Crítica e Cultura em Marketing: Repensando a Disciplina
by: Alexandre Faria
Published: (2006)

Réplica 1 - Pesquisa Científica Brasileira em Marketing: Quo Vadis?
by: Angela da Rocha
Published: (2012)

Pesquisa Científica da Área de Marketing: uma Revisão Histórica
by: Cláudio Hoffmann Sampaio
Published: (2006)

O que é o Conhecimento em Marketing no Brasil, Afinal?
by: Sérgio C. Benício de Mello
Published: (2006)

Nudging and Choice Architecture: Perspectives and Challenges
by: Cristiana Cerqueira Leal
Published: (2022)

Análisis de la Demanda de Vivienda: un enfoque de Marketing
by: Andrés Milton Coca Carasila
Published: (2012)

Nuevas Tendencias del Marketing en las Ciencias Económicas y Administrativas
by: Antonio Alonso-Gonzalez
Published: (2017)

Reseña de "Marketing - Em Busca do Óbvio" de Jack Trout
by: Maria Virginia Cantagallo
Published: (2012)

Challenges and Opportunities in Science Parks’ Management: design of a tool based on the analysis of resident companies
by: Ana Isabel Jimenez-Zarco
Published: (2013)

Marketing verde: responsabilidade social e ambiental integradas na envolvente de marketing
by: Marlon Dalmoro
Published: (2009)

Marketing Ortodoxo, Societal e Social: as diferentes relações de troca com a sociedade
by: Silvio Augusto Minciotti
Published: (2005)

Reseña de "Transition and Economics: Politics, Markets, and Firms (Comparative Institutional Analysis" de Gerard Roland
by: Yuri Gorbaneff
Published: (2003)

Marketing: estratégia e valor. São Paulo: Saraiva, 2006. de Sérgio Roberto Dias (Coord.)
by: José Rafael Motta Neto
Published: (2006)

Reseña de "Marketing for Hospitality and Tourism" de Philip Kotler, John T. Bowen & James C. Makens
by: Elizabeth Robles
Published: (2009)

Challenges in Building a Global Supply Chain in the Apparel Industry.
by: Vidyaranya B. Gargeya
Published: (2001)

Management Control: Unsolved Problems and Research Opportunities
by: Luis Silva-Domingo
Published: (2015)

Pesquisa Científica da Área de Marketing no Brasil: uma Revisão da Primeira Década do Século 21
by: Cláudio Hoffmann Sampaio
Published: (2012)

Jogos de Empresas com Foco em Marketing Estratégico: uma Análise Fatorial da Percepção dos Participantes
by: Miguel Angelo Hemzo
Published: (2006)