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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade Nove de Julho
2018
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=471759753003 https://www.redalyc.org/journal/4717/471759753003/ https://www.redalyc.org/journal/4717/471759753003/html/ https://www.redalyc.org/journal/4717/471759753003/471759753003.epub https://www.redalyc.org/journal/4717/471759753003/movil https://doi.org/10.5585/bjm.v17i5.4171 |
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Table of Contents:
- Marketing Research Challenges and Opportunities Dawn Iacobucci Administración y Contabilidad This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before. Received on: 06/29/2018 Approved on: 08/30/2018 Responsible Editors: Prof. Dr. Marcelo Luiz Dias da Silva Gabriel Prof. Dr. Dirceu da Silva Evaluation Process: Guest Paper Introduction 2018 artículo científico 2177-5184 https://www.redalyc.org/articulo.oa?id=471759753003 https://www.redalyc.org/journal/4717/471759753003/ https://www.redalyc.org/journal/4717/471759753003/html/ https://www.redalyc.org/journal/4717/471759753003/471759753003.epub https://www.redalyc.org/journal/4717/471759753003/movil https://doi.org/10.5585/bjm.v17i5.4171 en http://www.redalyc.org/revista.oa?id=4717 Revista Brasileira de Marketing application/pdf Universidade Nove de Julho Revista Brasileira de Marketing (Brasil) Num.5 Vol.17