Consumer-based brand equity: benchmarking the perceived performance of brands

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Bibliographic Details
Main Author:	Rafael Barreiros Porto
Format:	Artículo científico
Language:	en
Published:	Universidade Nove de Julho 2019
Subjects:	Administración y Contabilidad Benchmark Brand equity Goal setting Brand performance
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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