Identification of students' expectations regarding higher education in the new social context: a meta-analytic study

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Main Author: Cristine do C.S. B. de Moraes
Format: Artículo científico
Language:en
Published: Universidade Nove de Julho 2019
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author Cristine do C.S. B. de Moraes
author_facet Cristine do C.S. B. de Moraes
contents Identification of students' expectations regarding higher education in the new social context: a meta-analytic study Cristine do C.S. B. de Moraes Maria Imaculada de Lima Montebello Rosana Borges Zaccaria Graziela Oste Graziano Cremonezi Administración y Contabilidad Meta Students analysis Expectations Higher education Objective: This study sought to identify the main aspects related to students' expectations regarding higher education. Method: The research was conducted in the Capes (Coordination for Improvement of Higher Education Personnel), in the last 10 years, through blind review system. The scientific methods used were SLR (Systematic Literature Review), meta-analysis (Cooper, 2016) and content analysis (Bardin, 2011). Originality / Relevance: Despite recent surveys on higher education, the originality of the study can be justified by the lack of studies addressing the expectation on higher education using meta-analysis. Results: The article identifies the gaps that exist between the offer made by the HEIs (Higher Education Institutions) and what is really expected by students towards higher education. Such comprehension can contribute to improve the marketing strategies, as well as the management of the HEI services, by understanding the factors that may affect the student behavior. Theoretical / Methodological Contributions: This research contributes to the understanding of the changes that have affected the education field, especially higher education, in which is noticed the increasing dropout and mismatch between the objectives of the subjects involved, as well as the profound ongoing changes in the social, economic and technological contexts. Therefore, it serves as a subsidy for marketing studies, especially on consumer behavior, as well as to surveys related to the higher education. 2019 artículo científico 2177-5184 https://www.redalyc.org/articulo.oa?id=471767360010 https://www.redalyc.org/journal/4717/471767360010/ https://www.redalyc.org/journal/4717/471767360010/html/ https://www.redalyc.org/journal/4717/471767360010/471767360010.epub https://www.redalyc.org/journal/4717/471767360010/movil https://doi.org/10.5585/remark.v18i2.16373 en http://www.redalyc.org/revista.oa?id=4717 Revista Brasileira de Marketing application/pdf Universidade Nove de Julho Revista Brasileira de Marketing (Brasil) Num.3 Vol.18
format Artículo científico
id redalyc_471767360010
institution Redalyc
language en
publishDate 2019
publisher Universidade Nove de Julho
spellingShingle Identification of students' expectations regarding higher education in the new social context: a meta-analytic study
Cristine do C.S. B. de Moraes
Administración y Contabilidad
Meta
Students
analysis
Expectations
Higher education
Identification of students' expectations regarding higher education in the new social context: a meta-analytic study Cristine do C.S. B. de Moraes Maria Imaculada de Lima Montebello Rosana Borges Zaccaria Graziela Oste Graziano Cremonezi Administración y Contabilidad Meta Students analysis Expectations Higher education Objective: This study sought to identify the main aspects related to students' expectations regarding higher education. Method: The research was conducted in the Capes (Coordination for Improvement of Higher Education Personnel), in the last 10 years, through blind review system. The scientific methods used were SLR (Systematic Literature Review), meta-analysis (Cooper, 2016) and content analysis (Bardin, 2011). Originality / Relevance: Despite recent surveys on higher education, the originality of the study can be justified by the lack of studies addressing the expectation on higher education using meta-analysis. Results: The article identifies the gaps that exist between the offer made by the HEIs (Higher Education Institutions) and what is really expected by students towards higher education. Such comprehension can contribute to improve the marketing strategies, as well as the management of the HEI services, by understanding the factors that may affect the student behavior. Theoretical / Methodological Contributions: This research contributes to the understanding of the changes that have affected the education field, especially higher education, in which is noticed the increasing dropout and mismatch between the objectives of the subjects involved, as well as the profound ongoing changes in the social, economic and technological contexts. Therefore, it serves as a subsidy for marketing studies, especially on consumer behavior, as well as to surveys related to the higher education. 2019 artículo científico 2177-5184 https://www.redalyc.org/articulo.oa?id=471767360010 https://www.redalyc.org/journal/4717/471767360010/ https://www.redalyc.org/journal/4717/471767360010/html/ https://www.redalyc.org/journal/4717/471767360010/471767360010.epub https://www.redalyc.org/journal/4717/471767360010/movil https://doi.org/10.5585/remark.v18i2.16373 en http://www.redalyc.org/revista.oa?id=4717 Revista Brasileira de Marketing application/pdf Universidade Nove de Julho Revista Brasileira de Marketing (Brasil) Num.3 Vol.18
title Identification of students' expectations regarding higher education in the new social context: a meta-analytic study
topic Administración y Contabilidad
Meta
Students
analysis
Expectations
Higher education
url https://www.redalyc.org/articulo.oa?id=471767360010
https://www.redalyc.org/journal/4717/471767360010/
https://www.redalyc.org/journal/4717/471767360010/html/
https://www.redalyc.org/journal/4717/471767360010/471767360010.epub
https://www.redalyc.org/journal/4717/471767360010/movil
https://doi.org/10.5585/remark.v18i2.16373