The impact of emotions on the helpfulness of movie reviews
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| Format: | Artículo científico |
| Language: | en |
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Universidad Nacional Autónoma de México
2015
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| _version_ | 1876485422899527680 |
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| author | R. Ullah |
| author_facet | R. Ullah |
| contents | The impact of emotions on the helpfulness of movie reviews R. Ullah A. Zeb W. Kim Ingeniería Word of mouth Online reviews Review helpfulness Natural language processing Online customer reviews have become a signicant source of product-related information for consumers. As a result of the growing number of customer reviews, determining which customer reviews are the most helpful is important in reducing information overload. The ways in which reviews can be helpful need to be identied. In this study, we examine the impact of emotional content in online customer reviews on the number of votes those customer reviews receive that indicate they were helpful. We and that content that is more emotional yields more votes. Furthermore, our ndings suggest that reviews with positive emotional content have a positive effect on review helpfulness whereas reviews with negative emotional content have no effect on review helpfulness. This study contributes to an understanding of emotional content in word of mouth and has important implications for online retailers and consumers. All Rights Reserved © 2015 Universidad Nacional Autónoma de México, Centro de Ciencias Aplicadas y Desarrollo Tecnológico. This is an open access item distributed under the Creative Commons CC License BY-NC-ND 4.0. 2015 artículo científico 1665-6423 https://www.redalyc.org/articulo.oa?id=47439896002 en http://www.redalyc.org/revista.oa?id=474 Journal of Applied Research and Technology application/pdf Universidad Nacional Autónoma de México Journal of Applied Research and Technology (México) Num.3 Vol.13 |
| format | Artículo científico |
| id | redalyc_47439896002 |
| institution | Redalyc |
| language | en |
| publishDate | 2015 |
| publisher | Universidad Nacional Autónoma de México |
| spellingShingle | The impact of emotions on the helpfulness of movie reviews R. Ullah Ingeniería Word of mouth Online reviews Review helpfulness Natural language processing The impact of emotions on the helpfulness of movie reviews R. Ullah A. Zeb W. Kim Ingeniería Word of mouth Online reviews Review helpfulness Natural language processing Online customer reviews have become a signicant source of product-related information for consumers. As a result of the growing number of customer reviews, determining which customer reviews are the most helpful is important in reducing information overload. The ways in which reviews can be helpful need to be identied. In this study, we examine the impact of emotional content in online customer reviews on the number of votes those customer reviews receive that indicate they were helpful. We and that content that is more emotional yields more votes. Furthermore, our ndings suggest that reviews with positive emotional content have a positive effect on review helpfulness whereas reviews with negative emotional content have no effect on review helpfulness. This study contributes to an understanding of emotional content in word of mouth and has important implications for online retailers and consumers. All Rights Reserved © 2015 Universidad Nacional Autónoma de México, Centro de Ciencias Aplicadas y Desarrollo Tecnológico. This is an open access item distributed under the Creative Commons CC License BY-NC-ND 4.0. 2015 artículo científico 1665-6423 https://www.redalyc.org/articulo.oa?id=47439896002 en http://www.redalyc.org/revista.oa?id=474 Journal of Applied Research and Technology application/pdf Universidad Nacional Autónoma de México Journal of Applied Research and Technology (México) Num.3 Vol.13 |
| title | The impact of emotions on the helpfulness of movie reviews |
| topic | Ingeniería Word of mouth Online reviews Review helpfulness Natural language processing |
| url | https://www.redalyc.org/articulo.oa?id=47439896002 |