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| Format: | Artículo científico |
| Langue: | en |
| Publié: |
Universidad Autónoma del Caribe
2016
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| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=476655852002 |
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- Communication determinants for the development of markets that target the young men of Villavicencio, Colombia María Cristina Otero Gómez Iván Darío Giraldo Pérez Wilson Giraldo Pérez Ciencias de la Información hierarchy positioning segmentation Communication This research 4 aims to identify communication factors that help in the development of markets for young people. To accomplish this, we use instrumental variables that closely relate to communication with young people from Villavicencio: direct marke - ting, promotion, sales, public relations, advertising and digital media. Using SPSS, we present data in two blocks. The first corresponds to the analysis of all the young people in the city while the second makes a comparison between young people from low socio-economic level with those in medium to high levels. 2016 artículo científico 1692-5858 https://www.redalyc.org/articulo.oa?id=476655852002 en http://www.redalyc.org/revista.oa?id=4766 Encuentros application/pdf Universidad Autónoma del Caribe Encuentros (Colombia) Num.2 Vol.14