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Bibliographic Details
Main Author:	VERÓNICA KUSHELEVICH SALAZAR
Format:	Artículo científico
Language:	es
Published:	Universidad Autónoma del Estado de México 2010
Subjects:	Arquitectura Bauhaus Mercadotecnia estética y publicidad
Online Access:	https://www.redalyc.org/articulo.oa?id=477976545004
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MERCADOTECNIA: REFLEJO O INFLUENCIA SOCIAL VERÓNICA KUSHELEVICH SALAZAR MARÍA GABRIELA VILLAR GARCÍA Arquitectura Bauhaus Mercadotecnia estética y publicidad La mercadotecnia, al igual que otras disciplinas, ha evolucionado a través de los años. Esta evolución va de la mano con los cambios económicos y sociales, dentro de los cuales se integran los movimientos artísticos e intelectuales. Considerando que se trata del intercambio no sólo de bienes, sino también de servicios, lugares e ideas, es necesario tomar en cuenta las estéticas de la época. Este artículo tiene como objetivo abordar, de manera general, una de las corrientes y escuelas artísticas con mayor influencia a nivel mundial: la Bauhaus, que tiene a su vez relación directa con los cambios culturales, económicos y políticos de un momento histórico singular. Uno de los objetivos principales del movimiento de la Bauhaus fue redefinir y contextualizar al periodo para adecuarlo a las exigencias de los "nuevos tiempos"; y aunque se vio truncado, marcó el inicio de una sociedad orgánica con una actitud de trabajo colectivo y organizado. Estas ideas se transmiten a la sociedad mediante herramientas como la publicidad, que ha utilizado imágenes consideradas como obras de arte para tener una mayor capacidad persuasiva, a través del elemento aspiracional que bien se conoce desde la perspectiva tanto de la psicología, como de la comunicación y la mercadotecnia. A esta última se le ha cuestionado y criticado dado su rompimiento con las formas tradicionales de intercambio económico, aunque hay quienes afirman que el marketing, como se le denomina actualmente, puede elevarse a un concepto de información de las necesidades humanas y la mejor forma de satisfacer/as. 2010 artículo científico 2007-3615 https://www.redalyc.org/articulo.oa?id=477976545004 es http://www.redalyc.org/revista.oa?id=4779 Revista Legado de Arquitectura y Diseño application/pdf Universidad Autónoma del Estado de México Revista Legado de Arquitectura y Diseño (México) Num.8 Vol.5

if (filemtime($filename) + $maxlifetime < time()) { unlink($filename); $count++; } } return $count; } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ protected function saveSession($sessId, $data): bool { $sessFile = $this->path . '/sess_' . $sessId; if ($handle = fopen($sessFile, 'w')) { $return = false; // Lock the file for exclusive access to avoid issues with multiple // processes writing session simultaneously: if (flock($handle, LOCK_EX)) { $return = fwrite($handle, $data); // Make sure that there's no trailing data by truncating the file to // the correct length: ftruncate($handle, strlen($data)); fflush($handle); flock($handle, LOCK_UN); } fclose($handle); if ($return !== false) { return true; } } // If we got this far, something went wrong with the file output... // It is tempting to throw an exception here, but this code is called // outside of the context of exception handling, so all we can do is // echo a message.

// Anecdotal testing Today and Yesterday seems to indicate destroy() // is called by the garbage collector and everything is good. // Something to keep in mind though. return 0; } /** * Write function that is called when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ public function write($sessId, $data): bool { if ($this->writesDisabled) { return true; } return $this->saveSession($sessId, $data); } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ abstract protected function saveSession($sessId, $data): bool; }

* * @return void */ public function writeClose() { // The assumption is that we're using PHP's ext/session. // session_write_close() will actually overwrite $_SESSION with an // empty array on completion -- which leads to a mismatch between what // is in the storage object and $_SESSION. To get around this, we // temporarily reset $_SESSION to an array, and then re-link it to // the storage object. // // Additionally, while you _can_ write to $_SESSION following a // session_write_close() operation, no changes made to it will be // flushed to the session handler. As such, we now mark the storage // object isImmutable. $storage = $this->getStorage(); if (! $storage->isImmutable()) { $_SESSION = $storage->toArray(true); session_write_close(); $storage->fromArray($_SESSION); $storage->markImmutable(); } } /** * Attempt to set the session name * * If the session has already been started, or if the name provided fails * validation, an exception will be raised. * * @param string $name * @return SessionManager * @throws Exception\InvalidArgumentException */ public function setName($name) { if ($this->sessionExists()) { throw new Exception\InvalidArgumentException( 'Cannot set session name after a session has already started'

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