Adaptation Strategies of the Colombian Hotel Industry During the Pandemic
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| Formato: | Artículo científico |
| Lenguaje: | en |
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Universidad Pedagógica y Tecnológica de Colombia
2024
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| _version_ | 1876468982050979840 |
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| author | Diego Alejandro López-Cadavid |
| author_facet | Diego Alejandro López-Cadavid |
| contents | Adaptation Strategies of the Colombian Hotel Industry During the Pandemic Diego Alejandro López-Cadavid Jorge Aníbal Restrepo-Morales Juan Gabriel Vanegas-López María Alexandra Arango-Mesa Economía y Finanzas COVID hotels pricing Colombia adaptation Different aspects related to business dynamics motivate the design and execution of strategies. In the case of the Colombian hospitality industry, the recent price regulation, the emergence of disruptive technologies, and events affecting public health demonstrate the need to outline appropriate tactics that lead to an adequate contextualized implementation. This study proposes an Analytic Hierarchy Process (AHP) model to evaluate the set of tactics and strategies most applicable to these current situation alternatives faced by hoteliers in the city of Medellin. The results of the evaluation indicate that intensive, generic business and defensive strategies are the most preferred. In addition, as expected, the results suggest that the pandemic has the greatest weight and should therefore be selected by hotel companies as the priority alternative on which to focus their strategies.JEL classification: M10; H12; L10; Z30; Z31; Z32. 2024 artículo científico 0120-3053 https://www.redalyc.org/articulo.oa?id=479581996005 https://www.redalyc.org/journal/4795/479581996005/ https://www.redalyc.org/journal/4795/479581996005/html/ https://www.redalyc.org/journal/4795/479581996005/479581996005.epub https://www.redalyc.org/journal/4795/479581996005/movil 10.19053/uptc.01203053.v43.n77.2024.16500 en http://www.redalyc.org/revista.oa?id=4795 Apuntes del Cenes application/pdf Universidad Pedagógica y Tecnológica de Colombia Apuntes del Cenes (Colombia) Num.77 Vol.43 |
| format | Artículo científico |
| id | redalyc_479581996005 |
| institution | Redalyc |
| language | en |
| publishDate | 2024 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| spellingShingle | Adaptation Strategies of the Colombian Hotel Industry During the Pandemic Diego Alejandro López-Cadavid Economía y Finanzas COVID hotels pricing Colombia adaptation Adaptation Strategies of the Colombian Hotel Industry During the Pandemic Diego Alejandro López-Cadavid Jorge Aníbal Restrepo-Morales Juan Gabriel Vanegas-López María Alexandra Arango-Mesa Economía y Finanzas COVID hotels pricing Colombia adaptation Different aspects related to business dynamics motivate the design and execution of strategies. In the case of the Colombian hospitality industry, the recent price regulation, the emergence of disruptive technologies, and events affecting public health demonstrate the need to outline appropriate tactics that lead to an adequate contextualized implementation. This study proposes an Analytic Hierarchy Process (AHP) model to evaluate the set of tactics and strategies most applicable to these current situation alternatives faced by hoteliers in the city of Medellin. The results of the evaluation indicate that intensive, generic business and defensive strategies are the most preferred. In addition, as expected, the results suggest that the pandemic has the greatest weight and should therefore be selected by hotel companies as the priority alternative on which to focus their strategies.JEL classification: M10; H12; L10; Z30; Z31; Z32. 2024 artículo científico 0120-3053 https://www.redalyc.org/articulo.oa?id=479581996005 https://www.redalyc.org/journal/4795/479581996005/ https://www.redalyc.org/journal/4795/479581996005/html/ https://www.redalyc.org/journal/4795/479581996005/479581996005.epub https://www.redalyc.org/journal/4795/479581996005/movil 10.19053/uptc.01203053.v43.n77.2024.16500 en http://www.redalyc.org/revista.oa?id=4795 Apuntes del Cenes application/pdf Universidad Pedagógica y Tecnológica de Colombia Apuntes del Cenes (Colombia) Num.77 Vol.43 |
| title | Adaptation Strategies of the Colombian Hotel Industry During the Pandemic |
| topic | Economía y Finanzas COVID hotels pricing Colombia adaptation |
| url | https://www.redalyc.org/articulo.oa?id=479581996005 https://www.redalyc.org/journal/4795/479581996005/ https://www.redalyc.org/journal/4795/479581996005/html/ https://www.redalyc.org/journal/4795/479581996005/479581996005.epub https://www.redalyc.org/journal/4795/479581996005/movil |