ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE"
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| Natura: | Artículo científico |
| Lingua: | en |
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Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte
2016
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| _version_ | 1876455995702509568 |
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| author | T. PAIVA |
| author_facet | T. PAIVA |
| contents | ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE" T. PAIVA V. GARCIA Ingeniería eco green label product eco2SEIA The importance of low carbon products has driven the Municipality of Seia, a small Portuguese town, to promote an eco-label for producers as a way to motivate this type of differentiationandasameans to distinguishing local products. Based on a literature review on sustainability, green marketing and environmental certification, this paper will address the way the communitygovernance has designed itsgreen strategytolaunchthiseco2SEIAeco-label– LowCarbon Products and how producers and consumers reacted and accepted this challenge. Demonstrating the importanceof theseactionsonpromoting thebusiness and region sustainability, this paper also explains that, althoughthecorporatesocialresponsibilityisafactorto be takenintoaccountbycompanies, theinvestmentin thegreenlabelaswellas theimpactonconsumersdid not meet the expectations. So, what went wrong is a questionthispaperproposestoanswer. 2016 artículo científico 1518-1634 https://www.redalyc.org/articulo.oa?id=481554883021 en http://www.redalyc.org/revista.oa?id=4815 HOLOS application/pdf Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte HOLOS (Brasil) Vol.8 |
| format | Artículo científico |
| id | redalyc_481554883021 |
| institution | Redalyc |
| language | en |
| publishDate | 2016 |
| publisher | Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte |
| spellingShingle | ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE" T. PAIVA Ingeniería eco green label product eco2SEIA ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE" T. PAIVA V. GARCIA Ingeniería eco green label product eco2SEIA The importance of low carbon products has driven the Municipality of Seia, a small Portuguese town, to promote an eco-label for producers as a way to motivate this type of differentiationandasameans to distinguishing local products. Based on a literature review on sustainability, green marketing and environmental certification, this paper will address the way the communitygovernance has designed itsgreen strategytolaunchthiseco2SEIAeco-label– LowCarbon Products and how producers and consumers reacted and accepted this challenge. Demonstrating the importanceof theseactionsonpromoting thebusiness and region sustainability, this paper also explains that, althoughthecorporatesocialresponsibilityisafactorto be takenintoaccountbycompanies, theinvestmentin thegreenlabelaswellas theimpactonconsumersdid not meet the expectations. So, what went wrong is a questionthispaperproposestoanswer. 2016 artículo científico 1518-1634 https://www.redalyc.org/articulo.oa?id=481554883021 en http://www.redalyc.org/revista.oa?id=4815 HOLOS application/pdf Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte HOLOS (Brasil) Vol.8 |
| title | ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE" |
| topic | Ingeniería eco green label product eco2SEIA |
| url | https://www.redalyc.org/articulo.oa?id=481554883021 |