“BRASIL, DECIME QUÉ SE SIENTE”: A STUDY OF AGGLOMERATION IN A STADIUM IN THE WORLD CUP
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Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte
2021
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| contents | “BRASIL, DECIME QUÉ SE SIENTE”: A STUDY OF AGGLOMERATION IN A STADIUM IN THE WORLD CUP I QUEZADO R F. MESQUITA J S. COSTA F. R N. MATOS M. C C. BUGARIM Ingeniería Emotions Consumer Satisfaction Perception of Crowding This study investigates visitor reactions to the human and spatial agglomeration of World Cup stadiums, relating the variable of crowding perception to emotions and consumer’s satisfaction. The largest world event based on a single sport, the Cup moves millions of tourists during the period of its accomplishment. Constantly explored in previous research, the perception of crowding presents a gap in the tangent to relationships established in entertainment environments. The quantitative research, based on the Machleit, Kellaris and Eroglu (1994) scale, presented 270 cases analyzed using the Structural Equation Modeling method. The results indicate that the crowding of people in football stadiums during the World Cup triggers positive emotions in the consumer, contrary to most previous studies conducted in other types of environments. The perception of spatial crowding, in turn, maintained the negative character mostly attested by the literature, relating negatively to positive emotions. There was evidence that perception of human crowding influences more intensely on satisfaction than the perception of space crowding. 2021 artículo científico 1518-1634 https://www.redalyc.org/articulo.oa?id=481582878005 pt http://www.redalyc.org/revista.oa?id=4815 HOLOS application/pdf Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte HOLOS (Brasil) Vol.6 |
| format | Artículo científico |
| id | redalyc_481582878005 |
| institution | Redalyc |
| language | pt |
| publishDate | 2021 |
| publisher | Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte |
| spellingShingle | “BRASIL, DECIME QUÉ SE SIENTE”: A STUDY OF AGGLOMERATION IN A STADIUM IN THE WORLD CUP I QUEZADO Ingeniería Emotions Consumer Satisfaction Perception of Crowding “BRASIL, DECIME QUÉ SE SIENTE”: A STUDY OF AGGLOMERATION IN A STADIUM IN THE WORLD CUP I QUEZADO R F. MESQUITA J S. COSTA F. R N. MATOS M. C C. BUGARIM Ingeniería Emotions Consumer Satisfaction Perception of Crowding This study investigates visitor reactions to the human and spatial agglomeration of World Cup stadiums, relating the variable of crowding perception to emotions and consumer’s satisfaction. The largest world event based on a single sport, the Cup moves millions of tourists during the period of its accomplishment. Constantly explored in previous research, the perception of crowding presents a gap in the tangent to relationships established in entertainment environments. The quantitative research, based on the Machleit, Kellaris and Eroglu (1994) scale, presented 270 cases analyzed using the Structural Equation Modeling method. The results indicate that the crowding of people in football stadiums during the World Cup triggers positive emotions in the consumer, contrary to most previous studies conducted in other types of environments. The perception of spatial crowding, in turn, maintained the negative character mostly attested by the literature, relating negatively to positive emotions. There was evidence that perception of human crowding influences more intensely on satisfaction than the perception of space crowding. 2021 artículo científico 1518-1634 https://www.redalyc.org/articulo.oa?id=481582878005 pt http://www.redalyc.org/revista.oa?id=4815 HOLOS application/pdf Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte HOLOS (Brasil) Vol.6 |
| title | “BRASIL, DECIME QUÉ SE SIENTE”: A STUDY OF AGGLOMERATION IN A STADIUM IN THE WORLD CUP |
| topic | Ingeniería Emotions Consumer Satisfaction Perception of Crowding |
| url | https://www.redalyc.org/articulo.oa?id=481582878005 |