Teaching International Public Relations: An Interactive Approach
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
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Pontifícia Universidade Católica do Rio Grande do Sul
2005
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| _version_ | 1876435127053058048 |
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| author | Melvin L. Sharpe |
| author_facet | Melvin L. Sharpe |
| contents | Teaching International Public Relations: An Interactive Approach Melvin L. Sharpe Roberto Porto Simões Ana Roig Steffen Comunicación Ball State University in Muncie, Indiana, and the Pontifical Catholic University of Rio Grande do Sul in Porto Alegre, Brazil, have joined public relations campaigns classes to teach students the lessons that need to be learned in international public relations performance. Class assignments include research to build knowledge of culture, government, and the media within each others countries. Student campaign teams must use each other as counselors in learning about differences in culture and public relations performance needs. They must also conduct research instructing and using each other in carrying out research activities in the same working relationship that they must eventually use as professionals in carrying out campaigns in each other’s countries. 2005 artículo científico 1415-0549 https://www.redalyc.org/articulo.oa?id=495550184013 en http://www.redalyc.org/revista.oa?id=4955 Revista FAMECOS: mídia, cultura e tecnologia application/pdf Pontifícia Universidade Católica do Rio Grande do Sul Revista FAMECOS: mídia, cultura e tecnologia (Brasil) Num.28 |
| format | Artículo científico |
| id | redalyc_495550184013 |
| institution | Redalyc |
| language | en |
| publishDate | 2005 |
| publisher | Pontifícia Universidade Católica do Rio Grande do Sul |
| spellingShingle | Teaching International Public Relations: An Interactive Approach Melvin L. Sharpe Comunicación Teaching International Public Relations: An Interactive Approach Melvin L. Sharpe Roberto Porto Simões Ana Roig Steffen Comunicación Ball State University in Muncie, Indiana, and the Pontifical Catholic University of Rio Grande do Sul in Porto Alegre, Brazil, have joined public relations campaigns classes to teach students the lessons that need to be learned in international public relations performance. Class assignments include research to build knowledge of culture, government, and the media within each others countries. Student campaign teams must use each other as counselors in learning about differences in culture and public relations performance needs. They must also conduct research instructing and using each other in carrying out research activities in the same working relationship that they must eventually use as professionals in carrying out campaigns in each other’s countries. 2005 artículo científico 1415-0549 https://www.redalyc.org/articulo.oa?id=495550184013 en http://www.redalyc.org/revista.oa?id=4955 Revista FAMECOS: mídia, cultura e tecnologia application/pdf Pontifícia Universidade Católica do Rio Grande do Sul Revista FAMECOS: mídia, cultura e tecnologia (Brasil) Num.28 |
| title | Teaching International Public Relations: An Interactive Approach |
| topic | Comunicación |
| url | https://www.redalyc.org/articulo.oa?id=495550184013 |