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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Pontifícia Universidade Católica do Rio Grande do Sul
2006
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| Online Access: | https://www.redalyc.org/articulo.oa?id=495550187008 |
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Table of Contents:
- Brazilian mass culture through three visionary thinkers Jorge Campos Comunicación Brazil internet mass culture This squib deals with the theme of mass culture and its properties in the contemporary world as conceived in the perspectives of three visionary thinkers: Noam Chomsky, Umberto Eco and Marshall McLuhan. Chomsky’s analy- sis of the impact of mass media on political reality is discussed and counterexamples from Brazilian culture are provided. Eco’s insights regarding the properties of mass culture are addressed and illustrated. McLuhan’s cold-hot pair is considered in the context of mass culture and finally, all views are applied to the modern-day syn- thesis of all media: the internet. 2006 artículo científico 1415-0549 https://www.redalyc.org/articulo.oa?id=495550187008 en http://www.redalyc.org/revista.oa?id=4955 Revista FAMECOS: mídia, cultura e tecnologia application/pdf Pontifícia Universidade Católica do Rio Grande do Sul Revista FAMECOS: mídia, cultura e tecnologia (Brasil) Num.31