Analysis of social factors and their relationship with perceived risk for e-commerce purchases
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidad Nacional de Colombia
2017
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| _version_ | 1866815539823771648 |
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| author | James Ariel Sánchez-Alzate |
| author_facet | James Ariel Sánchez-Alzate |
| contents | Analysis of social factors and their relationship with perceived risk for e-commerce purchases James Ariel Sánchez-Alzate Javier A. Sánchez-Torres Ingeniería Internet commerce risks Web reputation Social Influence Purchase intention Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) optimization technique, a model that represents the relationship between customer orientation, social influence, reputation, privacy and how they affect the perceived risk, is proposed. The purpose of this is to enable companies to develop more effective methods of reducing this barrier and create strategies to increase purchases through e-commerce. 2017 artículo científico 0012-7353 https://www.redalyc.org/articulo.oa?id=49650910039 https://www.redalyc.org/journal/496/49650910039/ https://www.redalyc.org/journal/496/49650910039/html/ https://www.redalyc.org/journal/496/49650910039/49650910039.epub https://www.redalyc.org/journal/496/49650910039/movil en http://www.redalyc.org/revista.oa?id=496 Dyna application/pdf Universidad Nacional de Colombia Dyna (Colombia) Num.200 Vol.84 |
| format | Artículo científico |
| id | redalyc_49650910039 |
| language | en |
| publishDate | 2017 |
| publisher | Universidad Nacional de Colombia |
| spellingShingle | Analysis of social factors and their relationship with perceived risk for e-commerce purchases James Ariel Sánchez-Alzate Ingeniería Internet commerce risks Web reputation Social Influence Purchase intention Analysis of social factors and their relationship with perceived risk for e-commerce purchases James Ariel Sánchez-Alzate Javier A. Sánchez-Torres Ingeniería Internet commerce risks Web reputation Social Influence Purchase intention Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) optimization technique, a model that represents the relationship between customer orientation, social influence, reputation, privacy and how they affect the perceived risk, is proposed. The purpose of this is to enable companies to develop more effective methods of reducing this barrier and create strategies to increase purchases through e-commerce. 2017 artículo científico 0012-7353 https://www.redalyc.org/articulo.oa?id=49650910039 https://www.redalyc.org/journal/496/49650910039/ https://www.redalyc.org/journal/496/49650910039/html/ https://www.redalyc.org/journal/496/49650910039/49650910039.epub https://www.redalyc.org/journal/496/49650910039/movil en http://www.redalyc.org/revista.oa?id=496 Dyna application/pdf Universidad Nacional de Colombia Dyna (Colombia) Num.200 Vol.84 |
| title | Analysis of social factors and their relationship with perceived risk for e-commerce purchases |
| topic | Ingeniería Internet commerce risks Web reputation Social Influence Purchase intention |
| url | https://www.redalyc.org/articulo.oa?id=49650910039 https://www.redalyc.org/journal/496/49650910039/ https://www.redalyc.org/journal/496/49650910039/html/ https://www.redalyc.org/journal/496/49650910039/49650910039.epub https://www.redalyc.org/journal/496/49650910039/movil |