Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience

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Bibliographic Details
Main Author:	Jairo Antonio Rodas Areiza
Format:	Artículo científico
Language:	en
Published:	Universidad Nacional de Colombia 2018
Subjects:	Ingeniería emotions neuromarketing Sensory marketing consumer behavior consumer experiences
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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