Consumer loyalty programs: impact of different modalities

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Bibliographic Details
Main Author:	Ricardo Zanchett
Format:	Artículo científico
Language:	en
Published:	Universidad Nacional de Colombia 2019
Subjects:	Ingeniería Loyalty programs program modalities loyalty approaches loyalty program design
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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