What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis

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Main Author: José Serafín Clemente Ricolfe
Format: Artículo científico
Language:en
Published: Fundación Universitaria Luis Amigó 2023
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author José Serafín Clemente Ricolfe
author_facet José Serafín Clemente Ricolfe
contents What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis José Serafín Clemente Ricolfe Roberto Cervelló Royo Víctor Rubio Aurrecoechea Multidisciplinarias (Ciencias Sociales) Cinema Ratings Audience Netnography Empirical research The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of simple correspondences. The two dimensions obtained, together with the other results, show the importance of intrinsic variables. The first dimension allows to identify the personal action against the so-called environment. The second dimension contrasts positive perceptions against negative ones, allowing to detect market opportunities associated with a good soundtrack and a good plot. This second axis will also facilitate the detection of the worst rated films. 2023 artículo científico 2216-1201 https://www.redalyc.org/articulo.oa?id=497882320003 https://www.redalyc.org/journal/4978/497882320003/ https://www.redalyc.org/journal/4978/497882320003/html/ https://www.redalyc.org/journal/4978/497882320003/497882320003.epub https://www.redalyc.org/journal/4978/497882320003/movil 10.21501/22161201.4038 en http://www.redalyc.org/revista.oa?id=4978 Revista Colombiana de Ciencias Sociales application/pdf Fundación Universitaria Luis Amigó Revista Colombiana de Ciencias Sociales (Colombia) Num.2 Vol.14
format Artículo científico
id redalyc_497882320003
institution Redalyc
language en
publishDate 2023
publisher Fundación Universitaria Luis Amigó
spellingShingle What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis
José Serafín Clemente Ricolfe
Multidisciplinarias (Ciencias Sociales)
Cinema
Ratings
Audience
Netnography
Empirical research
What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis José Serafín Clemente Ricolfe Roberto Cervelló Royo Víctor Rubio Aurrecoechea Multidisciplinarias (Ciencias Sociales) Cinema Ratings Audience Netnography Empirical research The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of simple correspondences. The two dimensions obtained, together with the other results, show the importance of intrinsic variables. The first dimension allows to identify the personal action against the so-called environment. The second dimension contrasts positive perceptions against negative ones, allowing to detect market opportunities associated with a good soundtrack and a good plot. This second axis will also facilitate the detection of the worst rated films. 2023 artículo científico 2216-1201 https://www.redalyc.org/articulo.oa?id=497882320003 https://www.redalyc.org/journal/4978/497882320003/ https://www.redalyc.org/journal/4978/497882320003/html/ https://www.redalyc.org/journal/4978/497882320003/497882320003.epub https://www.redalyc.org/journal/4978/497882320003/movil 10.21501/22161201.4038 en http://www.redalyc.org/revista.oa?id=4978 Revista Colombiana de Ciencias Sociales application/pdf Fundación Universitaria Luis Amigó Revista Colombiana de Ciencias Sociales (Colombia) Num.2 Vol.14
title What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis
topic Multidisciplinarias (Ciencias Sociales)
Cinema
Ratings
Audience
Netnography
Empirical research
url https://www.redalyc.org/articulo.oa?id=497882320003
https://www.redalyc.org/journal/4978/497882320003/
https://www.redalyc.org/journal/4978/497882320003/html/
https://www.redalyc.org/journal/4978/497882320003/497882320003.epub
https://www.redalyc.org/journal/4978/497882320003/movil