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| Format: | Artículo científico |
| Language: | en |
| Published: |
Fundación Universitaria Luis Amigó
2023
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| Online Access: | https://www.redalyc.org/articulo.oa?id=497882320003 https://www.redalyc.org/journal/4978/497882320003/ https://www.redalyc.org/journal/4978/497882320003/html/ https://www.redalyc.org/journal/4978/497882320003/497882320003.epub https://www.redalyc.org/journal/4978/497882320003/movil |
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Table of Contents:
- What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis José Serafín Clemente Ricolfe Roberto Cervelló Royo Víctor Rubio Aurrecoechea Multidisciplinarias (Ciencias Sociales) Cinema Ratings Audience Netnography Empirical research The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of simple correspondences. The two dimensions obtained, together with the other results, show the importance of intrinsic variables. The first dimension allows to identify the personal action against the so-called environment. The second dimension contrasts positive perceptions against negative ones, allowing to detect market opportunities associated with a good soundtrack and a good plot. This second axis will also facilitate the detection of the worst rated films. 2023 artículo científico 2216-1201 https://www.redalyc.org/articulo.oa?id=497882320003 https://www.redalyc.org/journal/4978/497882320003/ https://www.redalyc.org/journal/4978/497882320003/html/ https://www.redalyc.org/journal/4978/497882320003/497882320003.epub https://www.redalyc.org/journal/4978/497882320003/movil 10.21501/22161201.4038 en http://www.redalyc.org/revista.oa?id=4978 Revista Colombiana de Ciencias Sociales application/pdf Fundación Universitaria Luis Amigó Revista Colombiana de Ciencias Sociales (Colombia) Num.2 Vol.14