Adopting Advertising and Communication Innovations in Small Firms
Fuente:
Redalyc
Guardado en:
| Autor principal: | Fabricia Durieux Zucco |
|---|---|
| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidade Nove de Julho
2017
|
| Materias: | |
| Acceso en línea: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
Rational and Emotional Communication in Advertising in Women's Magazines in Brazil
por: Edward Robinson Marin
Publicado: (2014)
por: Edward Robinson Marin
Publicado: (2014)
Best Magazines of 2006
por: Couch, Clayton A.
Publicado: (2007)
por: Couch, Clayton A.
Publicado: (2007)
Contribution of Resource-Based View and Entrepreneurial Orientation on Small Firm Growth
por: João J. Ferreira
Publicado: (2011)
por: João J. Ferreira
Publicado: (2011)
IMPACT OF CO-CREATION ON INNOVATION CAPABILITY AND FIRM PERFORMANCE: A STRUCTURAL EQUATION MODELING
por: FATEMEH HAMIDI
Publicado: (2017)
por: FATEMEH HAMIDI
Publicado: (2017)
Determinants of Abandoning Innovative Activities: Evidence from Spanish Firms
por: María García-Vega
Publicado: (2010)
por: María García-Vega
Publicado: (2010)
Does innovation make a difference?: An analysis of the performance of micro and small enterprises in the foodservice industry
por: Renata Vasconcelos
Publicado: (2018)
por: Renata Vasconcelos
Publicado: (2018)
An analysis of strategic marketing practices of high-growth U.S. Family firms
por: Nancy Upton
Publicado: (2004)
por: Nancy Upton
Publicado: (2004)
COMUNICAÇÃO INTEGRADA DE MARKETING EM EVENTOS TURÍSTICOS: UM ESTUDO DA OKTOBERFEST DE BLUMENAU-SC
por: Fabrícia Durieux Zucco
Publicado: (2010)
por: Fabrícia Durieux Zucco
Publicado: (2010)
Analysis of advertising jingles from the ‘80s and ‘90s through affective computing
por: Gabriel Elías Chanchí Golondrino
Publicado: (2022)
por: Gabriel Elías Chanchí Golondrino
Publicado: (2022)
UNDERSTANDING THE POWER OF WORD-OF-MOUTH
por: SUZANA Z. GILDIN
Publicado: (2003)
por: SUZANA Z. GILDIN
Publicado: (2003)
Marketing communication efficiency in the Spanish automobile sector: Analysing the role of online advertising through DEA and stochastic frontiers
por: Albena Pergelova
Publicado: (2008)
por: Albena Pergelova
Publicado: (2008)
A efetividade das estratégias de advergaming: um estudo experimental comparando advergames e in-game advertisings
por: Izabella Bueno Fernandes
Publicado: (2018)
por: Izabella Bueno Fernandes
Publicado: (2018)
Innovación en las Organizaciones a través de las Estrategias de la Mercadotecnia
por: Gallegos Cazáres, Susana, et al.
Publicado: (2025)
por: Gallegos Cazáres, Susana, et al.
Publicado: (2025)
Product Innovation As A Competitive Advantage For Emerging Multinationals: The Case Of The Judge Revolver In The USA
por: Marcelo André Machado
Publicado: (2018)
por: Marcelo André Machado
Publicado: (2018)
The impact of alliances and internal R&D on the firm's innovation and financial performance
por: Fábio de Oliveira Paula
Publicado: (2018)
por: Fábio de Oliveira Paula
Publicado: (2018)
The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
por: Leonardo Aureliano-Silva
Publicado: (2015)
por: Leonardo Aureliano-Silva
Publicado: (2015)
Practice Firms and Networked Learning: Matches and Mismatches
por: Jorge Alberto dos Santos
Publicado: (2008)
por: Jorge Alberto dos Santos
Publicado: (2008)
BUSINESS MODEL AS AN INDUCER OF DISRUPTIVE INNOVATIONS: THE CASE OF GOL AIRLINES.
por: Sirlei de Almeida Pereira
Publicado: (2015)
por: Sirlei de Almeida Pereira
Publicado: (2015)
Determinants of leverage in mining companies, empirical evidence for Latin American countries
por: Angélica Paredes Gómez
Publicado: (2016)
por: Angélica Paredes Gómez
Publicado: (2016)
THE INTERNATIONALIZATION OF BRAZILIAN DESIGN FIRMS: WHAT DO WE KNOW?
por: Melissa Senra
Publicado: (2014)
por: Melissa Senra
Publicado: (2014)
Young Adults’ Attitude Towards Advertising: a multi-group analysis by ethnicity
por: Hiram Ting
Publicado: (2015)
por: Hiram Ting
Publicado: (2015)
ESTRATEGIAS COMPETITIVAS PARA LOS PRODUCTORES CAFETALEROS DE LA REGIÓN DE CÓRDOBA, VERACRUZ, FRENTE AL MERCADO MUNDIAL
por: JOAQUIN PEREA QUEZADA
Publicado: (2006)
por: JOAQUIN PEREA QUEZADA
Publicado: (2006)
Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
por: Fee-Alexandra Haase
Publicado: (2009)
por: Fee-Alexandra Haase
Publicado: (2009)
Financial performance in Mexican family vs. non-family firms
por: Karen Watkins Fassler
Publicado: (2018)
por: Karen Watkins Fassler
Publicado: (2018)
Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM
por: Mariano Méndez Suárez
Publicado: (2016)
por: Mariano Méndez Suárez
Publicado: (2016)
Sustainability Reporting Assurance and Stock Market Performance of Nigerian Listed Firms
por: Yahaya, Onipe Adabenege
Publicado: (2026)
por: Yahaya, Onipe Adabenege
Publicado: (2026)
Firm Attributes and Tax Avoidance in Nigerian Listed Manufacturing Companies
por: Odunsi,, Oluwasegun Temitayo, et al.
Publicado: (2024)
por: Odunsi,, Oluwasegun Temitayo, et al.
Publicado: (2024)
University–industry interaction in Santa Catarina: evolutionary phases, forms of interaction, benefits, and barriers
por: Dannyela da Cunha Lemos
Publicado: (2017)
por: Dannyela da Cunha Lemos
Publicado: (2017)
Entrepreneurial Behavior of Mature Firms in Internationalization: Evidence from a High-tech Industry
por: Angela da Rocha
Publicado: (2019)
por: Angela da Rocha
Publicado: (2019)
Firm Performance: How Has It Been Measured In Marketing And Finance Research?
por: Rodrigo Heldt
Publicado: (2020)
por: Rodrigo Heldt
Publicado: (2020)
Firm size and innovative performance: a meta-analysis across of 25 years of evidence
por: Federico Bachmann
Publicado: (2025)
por: Federico Bachmann
Publicado: (2025)
Women on the Board: Do They Manage Earnings? Empirical Evidence from European Listed Firms
por: Tiago Gonçalves
Publicado: (2019)
por: Tiago Gonçalves
Publicado: (2019)
Exploring the relationship between KIBS co-locations and the innovativeness of manufacturing firms in Latin America
por: Jean Pierre Seclen-Luna
Publicado: (2020)
por: Jean Pierre Seclen-Luna
Publicado: (2020)
Innovación y desarrollo territorial: algunos debates teóricos recientes
por: Ricardo Méndez
Publicado: (2002)
por: Ricardo Méndez
Publicado: (2002)
The Millionaire on the Beach: The Rhetoric of Get-Rich-Quick Schemes.
por: Bytwerk, Randall L., et al.
Publicado: (1988)
por: Bytwerk, Randall L., et al.
Publicado: (1988)
Ethics in television commercials: an opinion survey of consumers on advertisements of Bangladeshi Companies
por: M. H PARVEZ
Publicado: (2019)
por: M. H PARVEZ
Publicado: (2019)
Audit Quality and Financial Market Stability of Listed Firms in Nigeria
por: Yahaya, Onipe Adabenege
Publicado: (2026)
por: Yahaya, Onipe Adabenege
Publicado: (2026)
IMITATION AND INNOVATION IN FASHION: MAPPING THE CREATIVE PROCESS IN "MODINHA" SEGMENT ON A REGIONAL FAIR
por: Thalita Silva Calíope
Publicado: (2016)
por: Thalita Silva Calíope
Publicado: (2016)
Commercial Communication in the Digital Age
por: Siegert, Gabriele, et al.
Publicado: (2017)
por: Siegert, Gabriele, et al.
Publicado: (2017)
CONTAGIOUS CONTENT: VIRAL VIDEO ADS IDENTIFICATION OF CONTENT CHARACTERISTICS THAT HELP ONLINE VIDEO ADVERTISEMENTS GO VIRAL
por: Yentl Lisanne Knossenbu
Publicado: (2016)
por: Yentl Lisanne Knossenbu
Publicado: (2016)
Ejemplares similares
-
Rational and Emotional Communication in Advertising in Women's Magazines in Brazil
por: Edward Robinson Marin
Publicado: (2014) -
Best Magazines of 2006
por: Couch, Clayton A.
Publicado: (2007) -
Contribution of Resource-Based View and Entrepreneurial Orientation on Small Firm Growth
por: João J. Ferreira
Publicado: (2011) -
IMPACT OF CO-CREATION ON INNOVATION CAPABILITY AND FIRM PERFORMANCE: A STRUCTURAL EQUATION MODELING
por: FATEMEH HAMIDI
Publicado: (2017) -
Determinants of Abandoning Innovative Activities: Evidence from Spanish Firms
por: María García-Vega
Publicado: (2010)