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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade Nove de Julho
2017
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| Online Access: | https://www.redalyc.org/articulo.oa?id=499151573006 https://www.redalyc.org/journal/4991/499151573006/ https://www.redalyc.org/journal/4991/499151573006/html/ https://www.redalyc.org/journal/4991/499151573006/499151573006.epub https://www.redalyc.org/journal/4991/499151573006/movil |
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Table of Contents:
- IMAGÍSTICA: A CASE OF YOUTH ENTREPRENEURSHIP IN A SMALL FILM PRODUCTION FIRM Fernando Antonio Prado Gimenez Daniela Torres da Rocha Administración y Contabilidad Audio Cinema visual Creative Economy Young Entrepreneurship Daniela Torres da Rocha The article presents the trajectory of two young entrepreneurs of the Brazilian audiovisual sector, seeking to present the main motivations to starting the business, difficulties faced during the process and profile of entrepreneurs. In order to achieve the proposed goal, we conducted in-depth semistructured interviews with the young entrepreneurs over a period of six months. As main results it was verified that the main motivation to start the venture was the desire to develop projects independently and the opportunity to access government incentive policies that promote Brazilian film production. Among the main difficulties faced by the young entrepreneurs were the financial ones. They believe that a good entrepreneur is one who knows his goals, persists in reaching them, and overcomes adversities. The cases illustrates how a cultural entrepreneurship process is composed of a search for competences in both the artistic tools needed producing films as well as business startup and management. 2017 artículo científico 2318-9975 https://www.redalyc.org/articulo.oa?id=499151573006 https://www.redalyc.org/journal/4991/499151573006/ https://www.redalyc.org/journal/4991/499151573006/html/ https://www.redalyc.org/journal/4991/499151573006/499151573006.epub https://www.redalyc.org/journal/4991/499151573006/movil en http://www.redalyc.org/revista.oa?id=4991 International Journal of Innovation application/pdf Universidade Nove de Julho International Journal of Innovation (Brasil) Num.3 Vol.5